A recognised name in the gold and silver market - now with the brand foundations to match.
The logo was recognised. Everything around it wasn't working hard enough. We fixed that.
Craft
Luxury + Lifestyle
High Net Worth Market
Standout: The Face
Budget: £
20
Years of combined founder experience in the gold and bullion industry - and a brand that now communicates that authority from first glance.
THE BRIEF
Bullion House was founded on a genuine frustration - the lack of bullion dealers who met a high enough standard. With 20 years of combined founder experience and a growing global clientele, the business had earned its reputation. The logo was recognised. The brief wasn't to start again - it was to build the foundations that would let everything else be built properly. Guidelines, colour, typography. The groundwork for a brand that finally feels as premium as the product.
identity
elements
WHAT WE DID
We kept what was working and built everything else around it. Logo refinement - taking what was recognised and making it precise, scalable and ready for anything. A full colour and typography system, and comprehensive brand guidelines that give Bullion House the tools to build consistently and confidently across every future touchpoint. In a market where every competitor looks the same, the brief was clarity and authority. That's what the guidelines deliver.
studio
feedback
Three days. Brand guidelines we can actually build on. Exactly what we asked for, thank you ladies.
Jordan Taylor Workman
Co-Founder and Director
