Art of The Game 2

SOCIAL, COMMUNITY & EVENT DELIVERY RETAINER

Prepared For: Joel Turner

FIRSTLY

Thank you - genuinely. Not just for the hour, but for being so open about where you're at and what you're trying to build. Everything that follows has been put together with care, based on what you shared. Take your time with it. And when you're ready to talk, we're here.

[01] THE BRIEF

WHAT YOU TOLD US

Everything below has been put together specifically for you based on what you told us.

What We HEARD

Art of the Game 2 - the natural next step after the first competition Lex and I built and ran with CANVVS and Rakuten last year. The shape's different this time: a junior designer handles asset creation, Viaduct own the platform, paid and performance work, and CANVVS still need someone who knows this competition inside out to run social, community and the event itself properly - without repeating the loose ends that were left last time.

PROJECT SCOPE

Five Six's role on Art of the Game 2 is to close the gaps that opened last time. We'll own social and community management across the live campaign - planning, writing and running the channels,. We'll run the event and competition logistics behind the filmed final - judges, travel, accommodation, scheduling - the unglamorous work that becomes the most visible fail

[02] BEFORE WE START

WHAT WE'RE
NOT DOING

Managing the Rakuten relationship day-to-day - that needs a dedicated campaign lead.

X

Asset design - content creation sits with a junior designer this year. We handle strategy, management and approvals.

X

Hero filming and on-the-day content capture - that's production's job. We cover BTS.

X

[03] THE OPPORTUNITY

AOTG2 IS BIGGER, FASTER AND HIGHER-STAKES THAN ROUND ONE.

THE OPPORTUNITY

Art of the Game built real momentum with Rakuten - but it also left loose ends: bad feeling among last year's Top 6, and a content gap between filming and release that let the energy drop. None of that needs to happen twice. The people who ran it cleanly the first time are the ones who can close those gaps before the second competition opens.

COMPETITIVE CONTEXT

This is a public-facing brand competition running alongside a major retail partner - any visible mishandling, from a slow reply to a mishandled finalist, becomes a public trust problem, not just an internal one.

This is a public-facing brand competition running alongside a major retail partner - any visible mishandling, from a slow reply to a mishandled finalist, becomes a public trust problem, not just an internal one.

THE FIRST ART OF THE GAME PROVED THE MODEL. THIS ONE JUST NEEDS SOMEONE WHO ALREADY KNOWS HOW IT RUNS.

THE FIRST ART OF THE GAME PROVED THE MODEL. THIS ONE JUST NEEDS SOMEONE WHO ALREADY KNOWS HOW IT RUNS.

[04] THE STAGES

THE APPROACH

Please click on a stage to open.

FOUNDATION

01

Relationship Repair

Resolving outstanding payments and bad feeling from last year's Top 6 before anything launches publicly - protecting word of mouth going into round two.

The AoTG2 Bible

One document that holds the whole competition - every entry phase, event, deadline, dependency and owner mapped end to end. Logistics, timelines and process in one place, with every gap flagged and closed before launch. If it's not in the Bible, it's not happening.

Planning & Journey Mapping

Building the content and comms journey across entries, judging, voting, finalist and winner phases - working alongside Viaduct's public vote build, not duplicating it.

LIVE CAMPAIGN

02

Social & Community Management

Full management of the campaign channels through entries, judging and voting - a content strategy aligned to the drop schedule that keeps the community engaged at every phase, not just launch and final.

Submissions & Shortlist Management

Staying on top of every entry as it lands - chasing incomplete submissions, managing the shortlisting process and keeping Rakuten supplied with updated entry lists throughout, so the partner side never goes quiet.

Creative Direction

Directing assets the campaign puts out - social, website and public vote - with design build sitting with the graphic designer. We set the direction, review the work and sign it off, so everything lands on-brand and on time.

FINALE

03

Interim Content Strategy

Keeping the audience engaged through the filming-to-edit gap, so momentum doesn't drop the way it did last year.

Event & Competition Logistics

Judge management, travel, accommodation and scheduling around the filmed final.

Winner Announcement & Wind-Down

Coordinating through to the winner reveal, with a clean handover if the campaign extends further.

FOUNDATION

01

Relationship Repair

Resolving outstanding payments and bad feeling from last year's Top 6 before anything launches publicly - protecting word of mouth going into round two.

The AoTG2 Bible

One document that holds the whole competition - every entry phase, event, deadline, dependency and owner mapped end to end. Logistics, timelines and process in one place, with every gap flagged and closed before launch. If it's not in the Bible, it's not happening.

Planning & Journey Mapping

Building the content and comms journey across entries, judging, voting, finalist and winner phases - working alongside Viaduct's public vote build, not duplicating it.

LIVE CAMPAIGN

02

Social & Community Management

Full management of the campaign channels through entries, judging and voting - a content strategy aligned to the drop schedule that keeps the community engaged at every phase, not just launch and final.

Submissions & Shortlist Management

Staying on top of every entry as it lands - chasing incomplete submissions, managing the shortlisting process and keeping Rakuten supplied with updated entry lists throughout, so the partner side never goes quiet.

Creative Direction

Directing assets the campaign puts out - social, website and public vote - with design build sitting with the graphic designer. We set the direction, review the work and sign it off, so everything lands on-brand and on time.

FINALE

03

Interim Content Strategy

Keeping the audience engaged through the filming-to-edit gap, so momentum doesn't drop the way it did last year.

Event & Competition Logistics

Judge management, travel, accommodation and scheduling around the filmed final.

Winner Announcement & Wind-Down

Coordinating through to the winner reveal, with a clean handover if the campaign extends further.

[05] WHAT'S INCLUDED

YOUR PROJECT SCOPED

Our services below are suggested based on our discovery call.

Research
Journey Mapping
Research
A visual map of every touchpoint from first encounter to loyal advocate - where perception is shaped and where you are missing opportunities.
Why you need it
Most brands focus on how they look and forget how they feel to use. A great logo and a broken enquiry process cancel each other out. Journey mapping reveals the gaps.
Web
Copywriting
Web
Page-by-page copy written in your brand voice, structured for conversion. Licensed imagery sourced and labelled.
Why you need it
Lexie already understands your brand - every word is intentional, on-brand, and human-led. Not AI-generated filler.
Social
Master Plan
Social
Done once. Account and competitor review, platform priorities, 3-5 content pillars, 20+ ideas bank, and a full spruce-up of all channels.
Why you need it
Posting without a strategy is like designing without a brief. The Master Plan means every post that follows has a reason behind it. Without it, you're guessing.
Social
Content Manager
Social
A dedicated content manager for your brand - one point of contact, consistent every month, who brings ideas to the table rather than waiting to be briefed.
Why you need it
If you want social completely handled - add this. The package defines what gets made. The Content Manager is who makes it happen.
Social
Community Management
Social
Online every day - not just when there's a post to publish. Comments monitored, DMs answered, problems caught before they become something bigger. The brand's voice, on call.
Why you need it
A slow reply does more damage than a missed post. This is reputation management, just faster.
Events
Event & Competition Logistics
Events
Travel booked, accommodation sorted, schedules built and held to, every supplier chased and confirmed. The unglamorous work behind the glamorous bit.
Why you need it
Nobody notices logistics until they fail. We make sure they don't.
Social
Social Media Management
Social
Custom designed posts, stories, and reels built from your content pillars, in your brand, with your assets. Consistent, creative, and scheduled - every month.
Why you need it
Social media is often the first place a potential client encounters your brand. Inconsistency here undermines everything built in earlier stages.
Photography
Content & Photography
Photography
Professional photography and video brought to life by our in-house team. From planning and pre-production through to editing and delivery in every format you need.
Why you need it
Stock photography makes every brand look like every other brand. Original content is one of the fastest ways to look and feel like the real thing.
8 services included · drag to explore

[06] TIMELINES

WHAT TO EXPECT

July 2026
Proposal Date
2 Weeks
Foundations
1-2 Weeks
Journey Mapping and Viaduct Comms
1 Week
Social Media Master Plan
On Going
Content and Community
On Going
Social and Creative
August
Fiale Events Planning and Logistics
October
BTS Capture
Timelines confirmed at kickoff. Weeks shown are estimates.
July 2026
Proposal Date
2 Weeks
Foundations
1-2 Weeks
Journey Mapping and Viaduct Comms
1 Week
Social Media Master Plan
On Going
Content and Community
On Going
Social and Creative
August
Fiale Events Planning and Logistics
October
BTS Capture
Timelines confirmed at kickoff. Weeks shown are estimates.

[07] THE INVESTMENT

WHAT THIS LOOKS LIKE

No hidden costs, no surprise invoices. Select everything you want.

Bespoke
Bespoke Retainer
Built by the team who ran Art of the Game once already. Everything it takes to deliver round two properly - the operational, social and creative backbone of the campaign, end to end.
3.5 days/week committed24hr amends · priority task manager9am - 7pm availability
£13,000/mo
Also Included
Journey MappingResearch
A visual map of every touchpoint from first encounter to loyal advocate - where perception is shaped and where you are missing opportunities.
Copywriting & Image SourcingWeb & Platform
Page-by-page copy written in your brand voice, structured for conversion. Licensed imagery sourced and labelled.
Master PlanSocial & Content
Done once. Account and competitor review, platform priorities, 3-5 content pillars, 20+ ideas bank, and a full spruce-up of all channels.
Shoot Day - choose one
Full Day ShootShoot Day
Planning, pre-production, shoot day execution, and raw file handover. A full day with our in-house photographer and videographer.
Event & Competition LogisticsEvents
Travel booked, accommodation sorted, schedules built and held to, every supplier chased and confirmed. The unglamorous work behind the glamorous bit.
Also Included Monthly
Content ManagerMonthly
A dedicated content manager for your brand - one point of contact, consistent every month, who brings ideas to the table.
Community ManagementMonthly
Online every day - not just when there's a post to publish. Comments monitored, DMs answered, problems caught before they become something bigger. The brand's voice, on call.
Social Plan - choose one
Social - PlusSocial Plan
Own your space across 3 platforms - full content management, strategy, reporting, and creative direction.
Bespoke
Bespoke Retainer
Built by the team who ran Art of the Game once already. Everything it takes to deliver round two properly - the operational, social and creative backbone of the campaign, end to end.
3.5 days/week committed24hr amends · priority task manager9am - 7pm availability
£13,000/mo
Also Included
Journey Mapping
Research
Copywriting & Image Sourcing
Web & Platform
Master Plan
Social & Content
Shoot Day - choose one
Full Day Shoot
Shoot Day
Event & Competition Logistics
Events
Also Included Monthly
Content Manager
Monthly
Community Management
Monthly
Social Plan - choose one
Social - Plus
Social Plan

[08] THE REASON

Why Us

We built and ran the first Art of the Game competition end to end - we know the finalists, the judging process, and where it went wrong as well as where it went right. That's not something a new agency can pick up from a brief. We're also the ones already fixing what didn't land last time, which makes us the safest hands to run it again.

NEXT STEPS

READY WHEN
YOU ARE