OUR PLEDGE
We’ll be straight with you. This isn’t a CSR section written by a committee. It’s a commitment we’ve made to ourselves - and now we’re saying it out loud, because that’s how you hold yourself accountable.
When Five Six reaches a point where it can, we’ll donate 5% of our profits to causes we actually believe in. Not to tick a box. Not for a press release. Because it’s the right thing to do with money that’s come from building things in the world.
Women in creative spaces...
The creative industry is still, stubbornly, not equal. Women are underrepresented in design, underpaid in advertising, and frequently written out of the conversation by the time leadership decisions get made. That’s not a rant - it’s just a fact. And we’re not interested in standing by it.
We want to direct money toward organisations that actively change this - funding access, mentorship, and opportunity for women who want to build a creative career but haven’t had the runway to do it yet. Brilliant ideas don't have a gender. The industry just hasn't always acted like it.
THE SECOND PLEDGE
AI centres are energy hungry. The tech world, for all its talk of innovation, is doing real damage to the environment. We benefit from them - we're not going to pretend otherwise. So part of our giving goes toward organisations working to offset that impact. Not as a get-out-of-jail card. As an honest acknowledgement that being part of this industry comes with responsibility.
Feel the same?
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