ARKCE

Tom Pycraft

FIRSTLY

Thanks for talking us through where Arkce is right now. Given the concerns about the last developer, here's a visual of what we can do: elephant-lanternfish-74ps.squarespace.com (password: Arabella).

[01] THE BRIEF

WHAT YOU TOLD US

Everything below has been put together specifically for you based on what you told us.

What We HEARD

You're building something bigger than events: sustainable food systems, regenerative agriculture, nature restoration, and the platform to carry it all. But right now one Mailchimp automation does everything, reports and signups, and it's slow, with no way to tell who's actually engaging. People miss your events because there's genuinely nowhere on the site to say 'keep me posted'. You need the infrastructure to catch up with the mission.

PROJECT SCOPE

A fixed-scope website and Mailchimp clean-up: sign-up capture, a proper Reports hub, tidier navigation and pages, a contact form, and automated Mailchimp flows, all live in two weeks. Long term, that grows into the full archive, database and event-and-social capture system Arkce needs to run eight events a year.

[02] BEFORE WE START

WHAT WE'RE
NOT DOING (YET…)

A full member-login portal - the email-unlock model gets you the same data with none of the build cost.

X

Off-the-shelf CRM software.

X

The joint venture site build - so it sits in phase two, not this proposal.

X

Any branding or social media assets.

X

[03] THE OPPORTUNITY

The gap between being a platform and having one.

THE OPPORTUNITY

Every report that never gets read twice, every attendee who says 'I didn't hear about that one,' is content and demand you already earned, walking out the door. With data capture live and your archive in one place, the year-round touchpoint you're describing stops being an aspiration and starts being infrastructure, so eight events next year (plus a first US push) build an audience instead of just filling a room.

COMPETITIVE CONTEXT

You're not competing with other conferences for attention, you're competing with how easily people forget. Sponsors and attendees need to see a live, current platform behind the events, not just a website that goes quiet between summits.

You're not competing with other conferences for attention, you're competing with how easily people forget. Sponsors and attendees need to see a live, current platform behind the events, not just a website that goes quiet between summits.

YOU'RE NOT MISSING AN AUDIENCE. YOU'RE MISSING A WAY TO KEEP THEM.

YOU'RE NOT MISSING AN AUDIENCE. YOU'RE MISSING A WAY TO KEEP THEM.

[04] THE STAGES

THE APPROACH

Short Term, Long Term

STARTING POINT

01

Sign-Up, Everywhere

A newsletter pop-up, an announcement banner and a footer sign-up, all wired straight into Mailchimp - so nobody lands on the site without a way to say 'keep me posted'.

A Proper Reports Hub

A blog-style reports page, each report with its own URL, gated by a simple email-unlock instead of a password.

A Site That's Easier to Use

Reports downloaded instantly instead of queuing through Mailchimp, plus a tidier menu, simpler events pages (ARTSVP link stays), a working contact form, and awards moved to the footer.

SOLID FOUNDATIONS

02

Mailchimp Into Funnels

Your Mailchimp automations rebuilt into separate flows - a report download, a sign-up and an event enquiry each trigger differently.

Mailchimp Templates

Email templates that look and feel like your website, not just a stardard white template.

A Database That Isn't Just Mailchimp

A move to something like Notion or Monday (or a simple spreadsheet) behind the scenes, so you can see exactly who's engaging and track them properly as the list and the events multiply.

THE FUTURE

03

8Point9.com Cross Sharing

A simple content pull means their write-ups sit alongside your own reports instead of living on a separate site people never find.

A Members Section

Down the line, we'd build out a proper members area: a login that gives partners, sponsors and regular attendees a home for everything Arkce produces, not just what lands in their inbox.

Report Design + Layout

Down the line we'd also redesign the report templates: a consistent layout, proper typography and your branding carried through, so every report looks as good as the work in it. A quick win once the hub's built.

STARTING POINT

01

Sign-Up, Everywhere

A newsletter pop-up, an announcement banner and a footer sign-up, all wired straight into Mailchimp - so nobody lands on the site without a way to say 'keep me posted'.

A Proper Reports Hub

A blog-style reports page, each report with its own URL, gated by a simple email-unlock instead of a password.

A Site That's Easier to Use

Reports downloaded instantly instead of queuing through Mailchimp, plus a tidier menu, simpler events pages (ARTSVP link stays), a working contact form, and awards moved to the footer.

SOLID FOUNDATIONS

02

Mailchimp Into Funnels

Your Mailchimp automations rebuilt into separate flows - a report download, a sign-up and an event enquiry each trigger differently.

Mailchimp Templates

Email templates that look and feel like your website, not just a stardard white template.

A Database That Isn't Just Mailchimp

A move to something like Notion or Monday (or a simple spreadsheet) behind the scenes, so you can see exactly who's engaging and track them properly as the list and the events multiply.

THE FUTURE

03

8Point9.com Cross Sharing

A simple content pull means their write-ups sit alongside your own reports instead of living on a separate site people never find.

A Members Section

Down the line, we'd build out a proper members area: a login that gives partners, sponsors and regular attendees a home for everything Arkce produces, not just what lands in their inbox.

Report Design + Layout

Down the line we'd also redesign the report templates: a consistent layout, proper typography and your branding carried through, so every report looks as good as the work in it. A quick win once the hub's built.

[05] WHAT'S INCLUDED

YOUR PROJECT SCOPED

Our services below are suggested based on our call.

CRM
Mailchimp Support
CRM
Pop-up forms and email capture gates embedded straight into your site, wired to automated Mailchimp flows that trigger on the right action. On-brand email design and optional automation that syncs every new contact into your CMS.
Why you need it
Collecting an email address is the easy bit. A sign-up becomes a lead, not a name sat in a list going cold.
Web
Website Enhancement
Web
Design and development within your existing site - not a rebuild. We work directly in your current platform to refine layouts, add sections, and build custom code elements your theme can't handle on its own.
Why you need it
When the foundations are solid, the smart move is to sharpen what's there - better design, custom functionality, real polish - without the cost or disruption of starting again.
2 services included · drag to explore

[06] TIMELINES

WHAT TO EXPECT

July 2026
Proposal Date
Day 1 - 3
Sign-up capture(s) live, wired to Mailchimp
Day 4 - 5
Reports hub live with fast download flow
Day 5 - 6
Bespoke Events Template Built
Week 1 - 2
Website Enhancements (Reports Page, Tidy Menu Bar, Footer Awards, Contact Form)
Week 2 - 3
Mailchimp funnels & tagging live
Timelines confirmed at kickoff. Weeks shown are estimates.
July 2026
Proposal Date
Day 1 - 3
Sign-up capture(s) live, wired to Mailchimp
Day 4 - 5
Reports hub live with fast download flow
Day 5 - 6
Bespoke Events Template Built
Week 1 - 2
Website Enhancements (Reports Page, Tidy Menu Bar, Footer Awards, Contact Form)
Week 2 - 3
Mailchimp funnels & tagging live
Timelines confirmed at kickoff. Weeks shown are estimates.

[07] THE INVESTMENT

WHAT THIS LOOKS LIKE

No hidden costs, no surprise invoices. Select everything you want.

Bespoke
Phase One: Data Capture Sprint
The seven short-term deliverables below, scoped and quoted as a fixed project rather than a retainer.
24/7 SupportTwo Rounds of Amends
£1,210
Also Included
Website EnhancementWeb & Platform
Design and development within your existing site - not a rebuild. We work directly in your current platform to refine layouts, add sections, and build custom code elements your theme can't handle on its own.
Mailchimp SupportWeb & Platform
Pop-up forms and email capture gates embedded straight into your site, wired to automated Mailchimp flows. On-brand email design, clean tag management, and optional sync of every new contact into Notion, Monday, or your CMS.
Bespoke
Phase One: Data Capture Sprint
The seven short-term deliverables below, scoped and quoted as a fixed project rather than a retainer.
24/7 SupportTwo Rounds of Amends
£1,210
Also Included
Website Enhancement
Web & Platform
Mailchimp Support
Web & Platform

[08] THE REASON

Why Us

We've built this exact kind of data capture and Mailchimp infrastructure before, for Bisalta Travel, so we know it holds up under a real events calendar, not just a portfolio site. And we work hand-over-the-keys: we set it up, teach you how it runs, and it's yours, not a retainer you're stuck renewing to keep the lights on.

NEXT STEPS

READY WHEN
YOU ARE

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