ARKCE
Data Capture Now. A Platform (and Events) Next.
Tom Pycraft
FIRSTLY
Thanks for talking us through where Arkce is right now: hard drives full of brilliant content, one Mailchimp automation doing the work of five, and a platform that exists in your head before it exists online. Everything that follows is built around fixing that, in the order that actually moves the needle.
[01] THE BRIEF
WHAT YOU TOLD US
Everything below has been put together specifically for you based on what you told us.
What We HEARD
You're building something bigger than events: sustainable food systems, regenerative agriculture, nature restoration, and the platform to carry it all. But right now every report, recording and article you've ever produced lives on a hard drive instead of a database. One Mailchimp automation does everything, reports and signups, and it's slow, with no way to tell who's actually engaging. People miss your events because there's genuinely nowhere on the site to say 'keep me posted'. You don't need a rebrand. You need the infrastructure to catch up with the mission.
PROJECT SCOPE
A phased build starting with proper data capture and a working Reports hub tied to Mailchimp, then growing into the archive, database and event-and-social capture system Arkce needs to run eight events a year and counting. There's also room to pick up ad hoc design support alongside that, especially with things shifting on the design side for you at the moment.
[02] BEFORE WE START
WHAT WE'RE
NOT DOING
A full member-login portal - you don't need the password headache yet, the email-unlock model gets you the same data with none of the build cost.
X
Off-the-shelf CRM software - Notion or Monday sit behind what you already use, so nothing you're paying for goes to waste.
X
The joint venture site build - that's real, but it needs your partner's site scoped properly first, so it sits in phase two, not this proposal.
X
A rebrand - the site already shows what Arkce is well. This is about the plumbing behind it, not the paint.
X
[03] THE OPPORTUNITY
The gap between being a platform and having one.
THE OPPORTUNITY
Every report that never gets read twice, every attendee who says 'I didn't hear about that one,' is content and demand you already earned, walking out the door. With data capture live and your archive in one place, the year-round touchpoint you're describing stops being an aspiration and starts being infrastructure, so eight events next year (plus a first US push) build an audience instead of just filling a room.
COMPETITIVE CONTEXT
YOU'RE NOT MISSING AN AUDIENCE. YOU'RE MISSING A WAY TO KEEP THEM.
[04] THE STAGES
THE APPROACH
Short Term, Long Term
[05] WHAT'S INCLUDED
YOUR PROJECT SCOPED
Our services below are suggested based on our call.
[06] TIMELINES
WHAT TO EXPECT
[07] THE INVESTMENT
WHAT THIS LOOKS LIKE
No hidden costs, no surprise invoices. Select everything you want.
[08] THE REASON
Why Us
We've built this exact kind of data capture and Mailchimp infrastructure before, for Bisalta Travel, so we know it holds up under a real events calendar, not just a portfolio site. And we work hand-over-the-keys: we set it up, teach you how it runs, and it's yours, not a retainer you're stuck renewing to keep the lights on.
NEXT STEPS
