The Black Case

Elm Aesthetics

The Network: Two Ways to Get Elm Aesthetics Posting Consistently

Melody Steel

FIRSTLY

Thank you for talking us through what you are wanting. We'd love to help you get consistant and looking as good as you deserve online.

[01] THE BRIEF

WHAT YOU TOLD US

Everything below has been put together specifically for you based on what you told us.

What We HEARD

Your previous social media manager was inconsistent, and your current Instagram branding skews too young and influencer-led for a clinical, luxury aesthetics brand. You want to keep creative control day to day, but you need the strategy, templates and video editing handled properly so what goes out actually matches the quality of your work.

PROJECT SCOPE

A social media retainer for Elm Aesthetics covering Instagram and Facebook. We build the strategy and turn the content you film yourself into finished, ready-to-post video. Add branded templates or full scheduling and posting later on, whenever you want more taken off your plate.

[02] BEFORE WE START

WHAT WE'RE
NOT DOING

We're not posting without a strategy behind it. The Master Plan comes first, whichever option you choose.

X

We're not managing paid ad spend as part of this. This retainer is organic content and consistency, not media buying.

X

We're not touching your website or booking system. This is social only.

X

We're not turning up to film for you.

X

[03] THE OPPORTUNITY

The Treatments Are Already There. Now They Need to Be Seen.

THE OPPORTUNITY

A skin clinic earns trust through consistency, not one big campaign. This stage turns what's already happening in the treatment room into daily proof on Instagram and Facebook, the kind of content aesthetics audiences stop scrolling for. The gap right now isn't the work, it's that nobody's capturing it.

COMPETITIVE CONTEXT

Aesthetics is one of the most shareable categories on social media right now: before and afters, in-treatment process shots and trending audio reskinned for procedures regularly go viral. Clinics that post consistently, with a real practitioner on camera, are winning the inbound enquiries. The ones posting occasionally are invisible between appointments. Consistency is the differentiator here, not novelty.

Aesthetics is one of the most shareable categories on social media right now: before and afters, in-treatment process shots and trending audio reskinned for procedures regularly go viral. Clinics that post consistently, with a real practitioner on camera, are winning the inbound enquiries. The ones posting occasionally are invisible between appointments. Consistency is the differentiator here, not novelty.

"SOCIAL ISN'T THE LOUD PART OF MARKETING ANYMORE, IT'S THE PROOF. A BRAND THAT SHOWS UP DAILY BUILDS TRUST BEFORE THE FIRST CALL EVER HAPPENS."

"SOCIAL ISN'T THE LOUD PART OF MARKETING ANYMORE, IT'S THE PROOF. A BRAND THAT SHOWS UP DAILY BUILDS TRUST BEFORE THE FIRST CALL EVER HAPPENS."

[04] THE STAGES

THE APPROACH

Two Ways to Work

FOUNDATION

01

The Master Plan

We audit the current channels, benchmark 3-5 local aesthetics clinics, and build the content pillars and ideas bank everything else gets made from. Nothing gets posted without this first.

Channel Spruce-Up

Bios, profile pictures, highlight icons and Google Business all brought up to brand standard before anything new goes live.

Your Branded Template Kit

We build these as a one-off kit on Canva, so you can put a quick, on-brand post live yourself in minutes, no design skills needed.

PRODUCTION

02

You Film, We Edit

You capture the raw footage on your gimbal, we turn it into finished reels and clips ready for Instagram and Facebook. No shoot days to schedule around.

Add Full Management

The same package, plus a dedicated Content Manager who writes every caption, builds the schedule and posts it. Nothing sits on your to-do list.

Choose Your Edit Level

Pick a lighter monthly edit for the odd post, or a fuller edit if you're filming regularly. Swap tiers any time as your capture builds up.

POSTING

03

The Assets

Edited video comes back ready to drop straight in, or fully scheduled and posted for you if you've added full management. Want templates for the posts you write yourself? Add the one-off Template Kit whenever you're ready.

Check-Ins

A monthly look at what's working, what's not, and what we're doing differently next month.

Flex As You Go

Rolling monthly, no lock-in. Move between options at any point as your budget or needs change.

FOUNDATION

01

The Master Plan

We audit the current channels, benchmark 3-5 local aesthetics clinics, and build the content pillars and ideas bank everything else gets made from. Nothing gets posted without this first.

Channel Spruce-Up

Bios, profile pictures, highlight icons and Google Business all brought up to brand standard before anything new goes live.

Your Branded Template Kit

We build these as a one-off kit on Canva, so you can put a quick, on-brand post live yourself in minutes, no design skills needed.

PRODUCTION

02

You Film, We Edit

You capture the raw footage on your gimbal, we turn it into finished reels and clips ready for Instagram and Facebook. No shoot days to schedule around.

Add Full Management

The same package, plus a dedicated Content Manager who writes every caption, builds the schedule and posts it. Nothing sits on your to-do list.

Choose Your Edit Level

Pick a lighter monthly edit for the odd post, or a fuller edit if you're filming regularly. Swap tiers any time as your capture builds up.

POSTING

03

The Assets

Edited video comes back ready to drop straight in, or fully scheduled and posted for you if you've added full management. Want templates for the posts you write yourself? Add the one-off Template Kit whenever you're ready.

Check-Ins

A monthly look at what's working, what's not, and what we're doing differently next month.

Flex As You Go

Rolling monthly, no lock-in. Move between options at any point as your budget or needs change.

[05] WHAT'S INCLUDED

YOUR PROJECT SCOPED

Our services below are suggested based on our call.

Social
Master Plan
Social
Done once. Account and competitor review, platform priorities, 3-5 content pillars, 20+ ideas bank, and a full spruce-up of all channels.
Why you need it
Posting without a strategy is like designing without a brief. The Master Plan means every post that follows has a reason behind it. Without it, you're guessing.
Social
Launch Kit
Social
A strong visual foundation for internal teams who want to manage their own static content - templates, guidelines, and a starter bank.
Why you need it
You get the design expertise once and keep the control forever. Your team simply drops in imagery and swaps the copy.
Social
Content Manager
Social
A dedicated content manager for your brand - one point of contact, consistent every month, who brings ideas to the table rather than waiting to be briefed.
Why you need it
If you want social completely handled - add this. The package defines what gets made. The Content Manager is who makes it happen.
3 services included · drag to explore

[06] TIMELINES

WHAT TO EXPECT

July 2026
Proposal Date
Week 1
Master Plan + Channel Spruce-Up
Week 2
First Month of Content Built
Week 3
Posting Begins
Week 4
First Monthly Check-In
Timelines confirmed at kickoff. Weeks shown are estimates.
July 2026
Proposal Date
Week 1
Master Plan + Channel Spruce-Up
Week 2
First Month of Content Built
Week 3
Posting Begins
Week 4
First Monthly Check-In
Timelines confirmed at kickoff. Weeks shown are estimates.

[07] THE INVESTMENT

WHAT THIS LOOKS LIKE

No hidden costs, no surprise invoices. Select everything you want.

Bespoke
Monthly Video Reel Editing
A hybrid service where you create your own static posts and stories using our branded templates, while we handle your video reel editing and content strategy. Includes a social media manager to schedule your content and provide monthly strategy guidance.
Brand Consistancy Whatsapp Group
£800
£370/mo
Also Included
Master PlanSocial & Content
Done once. Account and competitor review, platform priorities, 3-5 content pillars, 20+ ideas bank, and a full spruce-up of all channels.
Launch KitSocial & Content
A strong visual foundation for internal teams who want to manage their own static content - templates, guidelines, and a starter bank.
Also Included Monthly
Content ManagerMonthly
A dedicated content manager for your brand - one point of contact, consistent every month, who brings ideas to the table.
Bespoke
Monthly Video Reel Editing
A hybrid service where you create your own static posts and stories using our branded templates, while we handle your video reel editing and content strategy. Includes a social media manager to schedule your content and provide monthly strategy guidance.
Brand Consistancy Whatsapp Group
£800
£370/mo
Also Included
Master Plan
Social & Content
Launch Kit
Social & Content
Also Included Monthly
Content Manager
Monthly

[08] THE REASON

Why Us

We're a small studio, not a big agency with a rotating account team. You deal with the same creative lead every month, we build things to hand over rather than keep you dependent on us, and we've done this exact job for other consumer-facing brands before. Big agency thinking, small studio execution.

NEXT STEPS

READY WHEN
YOU ARE

Free · 5 minutes
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