Fat Badger Social
GROUP SOCIAL STRATEGY & CONTENT DELIVERY
Matt Winterbottom
FIRSTLY
Thank you for being so open about where you're at and what you're trying to build. Everything that follows has been put together with care, based on what you shared. Take your time with it. And when you're ready to talk, we're here.
[01] THE BRIEF
WHAT YOU TOLD US
Everything below has been put together specifically for you based on what you told us.
What We HEARD
The Fat Badger Group has built something worth shouting about: multiple venues, a loyal following, and a founder with a story people want to hear. On the call, Matt Winterbottom walked us through where things stand - property-level accounts that had gone quiet, a newly overhauled website built around direct bookings, and a marketing team ready to take content on themselves once they've been shown how. The clear steer: stop managing every venue separately, get the group's master accounts doing the work, and build a team that can run it without us long-term.
PROJECT SCOPE
A three-month social and content strategy for the Fat Badger Group, built around the group's master accounts rather than individual venues. We plan, shoot and train in month one, then hand the reins to your team with structured monthly support, feedback and reporting - so by month three you're posting with a strategy behind every piece, not guessing.
[02] BEFORE WE START
WHAT WE'RE
NOT DOING
Managing individual venue accounts - we're consolidating everything behind the Fat Badger Group master accounts, not running a separate page per property.
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Building content around one staff member's face - TikTok needs long-term consistency, so we're exploring a brand mascot rather than tying the channel to whoever's on shift.
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Running paid ad campaigns as standard scope - Hotel Clementine's £900 test budget proved the concept, but paid spend is a phase-two conversation once the organic foundations are in place.
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Ongoing content shoots as part of the core package - our equipment and crew are available on an ad-hoc, day-rate basis once your team is trained, not baked into the monthly retainer.
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[03] THE OPPORTUNITY
The venues and the following are already there. What's missing is the creative engine that ties the group together.
THE OPPORTUNITY
Right now every venue is doing its own thing online, which means the group's real strength - the network of venues, the loyal following, the founder's story - never lands in one clear message. A shared strategy across the master accounts, backed by a team who know how to run it, turns that patchwork into a single, unmistakable brand.
COMPETITIVE CONTEXT
Hospitality is a feeling game - and right now, the content isn't selling the feeling the venues already deliver.
[04] THE STAGES
THE APPROACH
Please click on a stage to open.
[05] WHAT'S INCLUDED
YOUR PROJECT SCOPED
Our services below are suggested based on our discovery call.
[06] TIMELINES
WHAT TO EXPECT
[07] THE INVESTMENT
WHAT THIS LOOKS LIKE
No hidden costs, no surprise invoices. Select everything you want.
[08] THE REASON
Why Us
Five Six Studio is an end-to-end creative partner - one team, one roof, one goal: getting the Fat Badger Group showing up the way it deserves to. We're not here to replace what's already working, we're here to sharpen the strategy, support the team already in place, and make sure every venue in the group is telling the same story in the right way. That's the opportunity - take everything already built, the venues, the reputation, the loyal following, and give it the creative backbone to take it further.
NEXT STEPS
