Flick

Brand Identity, Website & Socials

Stuart Jones

FIRSTLY

Thank you for meeting with me, Stuart, Gaynor and Oliver. Everything that follows is built on what you shared with us on the call. Take your time with it, and when you’re ready to talk, we’re here.

[01] THE BRIEF

WHAT YOU TOLD US

Everything below has been put together specifically for you based on what you told us.

What We HEARD

Flick is a new, completely separate studio from the team behind Rollem, making story-led vertical drama that people choose to watch. Not mindless short-form, but real, relatable stories that take on serious issues with fun and realism, for an audience as broad as the UK itself. Right now Flick has the pedigree, the scripts, but no brand, website or social presence, and the space needs holding before others move in.

PROJECT SCOPE

A complete brand for Flick, ready to launch with Hatch in January: research, positioning, a hand-crafted identity, website and socials, with holding pages live in two weeks. The strategy is free, led by Lexie as a founder, so you only pay for design, build and launch.

[02] BEFORE WE START

WHAT WE'RE
NOT DOING (YET…)

Making the series. Writing, casting, shooting and editing stay with the Flick production team.

X

Strategy for Flick's brand partners. That sits with Flick's in-house brand strategy role, not this project.

X

A streaming platform. The website tells Flick’s story and sells its services; the shows live on social, YouTube and partners’ channels. Paid media is planned separately

X

Formal trade mark filing or clearance. We’ll flag any naming risks we find in our research, but filing and clearance need an IP attorney.

X

[03] THE OPPORTUNITY

THE SHOW IS RECOGNISABLE. THE NAME CARRIES WEIGHT.

THE OPPORTUNITY

Vertical drama is the fastest-growing format on the phone, and brands are only just catching on. Nobody in the UK owns 'proper TV drama, made for brands' yet. Flick has the pedigree to own it, from The Syndicate and Band of Gold to a real studio at Production Park. A brand that looks as considered as the work turns that pedigree into trust before the first call, and gives Hatch a home when it launches.

COMPETITIVE CONTEXT

Micro-drama apps have proved the appetite, and brands from Crocs to Modibodi are already commissioning their own series. But most of what’s made for vertical is throwaway. Flick’s brand needs to say, at a glance, that this is different: script-led drama with real substance, from people who’ve made it for decades.

Micro-drama apps have proved the appetite, and brands from Crocs to Modibodi are already commissioning their own series. But most of what’s made for vertical is throwaway. Flick’s brand needs to say, at a glance, that this is different: script-led drama with real substance, from people who’ve made it for decades.

People skip ads. They binge stories.

[04] THE STAGES

THE APPROACH

Three stages, one launch

Brand Foundations

01

Discovery session

Our discovery form for all three of you, then a working session to dig into the answers (if we all feel it is necesary, if not we shall crack on!)

Research

A map of who Flick is up against and what not to build, plus a check of the Flick name for conflicts.

Audiences and narrative

Profiles and journeys for viewers, brand partners and commissioners, investors and talent, then the positioning, story and tone of voice that speaks to each.

Visual Identity

02

Logo and system

A Flick wordmark that sits confidently under show titles like Hatch, and simplifies to a single mark as recognition grows. Works at thumbnail size and in a 9:16 frame.

Hand-crafted, with guidelines

Inkography (original illustration by a human hand), plus brand guidelines and templates for decks, proposals, social posts and end cards.

Brand Assets

Investor deck design, email sign offs - everything the name touches it looks and feels like flick.

Website & Socials

03

Holding pages first

A “coming soon” site and branded social profiles live within two weeks, so Flick holds its space while the brand is built.

Framer website

Flick’s home on the internet: the ethos, the work, the services and the people. A promotional site, not a streaming platform.

Ready for January

Instagram, TikTok, YouTube and LinkedIn launched with 9 to 24 posts, templates and a launch plan worked back from Hatch, with optional BTS from the shoot.

Brand Foundations

01

Discovery session

Our discovery form for all three of you, then a working session to dig into the answers (if we all feel it is necesary, if not we shall crack on!)

Research

A map of who Flick is up against and what not to build, plus a check of the Flick name for conflicts.

Audiences and narrative

Profiles and journeys for viewers, brand partners and commissioners, investors and talent, then the positioning, story and tone of voice that speaks to each.

Visual Identity

02

Logo and system

A Flick wordmark that sits confidently under show titles like Hatch, and simplifies to a single mark as recognition grows. Works at thumbnail size and in a 9:16 frame.

Hand-crafted, with guidelines

Inkography (original illustration by a human hand), plus brand guidelines and templates for decks, proposals, social posts and end cards.

Brand Assets

Investor deck design, email sign offs - everything the name touches it looks and feels like flick.

Website & Socials

03

Holding pages first

A “coming soon” site and branded social profiles live within two weeks, so Flick holds its space while the brand is built.

Framer website

Flick’s home on the internet: the ethos, the work, the services and the people. A promotional site, not a streaming platform.

Ready for January

Instagram, TikTok, YouTube and LinkedIn launched with 9 to 24 posts, templates and a launch plan worked back from Hatch, with optional BTS from the shoot.

[05] WHAT'S INCLUDED

YOUR PROJECT SCOPED

Our services below are suggested based on our call.

Research
Competitor Analysis
Research
A full audit of your competitive landscape - what others are doing, where the gaps are, and where you can own ground they haven't claimed.
Why you need it
Without this, your brand could accidentally mirror a competitor or position itself in a way that makes you invisible. Differentiation has to be deliberate.
Research
Audience Profiling
Research
2-4 detailed customer personas going beyond demographics - motivations, frustrations, buying triggers, and what influences their decisions.
Why you need it
Every creative decision - colour, tone, imagery, messaging - changes depending on your audience. If you don't know who you're talking to, your brand talks to no one.
Research
The Narrative
Research
Your brand voice and story - tone of voice guide with real written examples, 3-5 messaging pillars, and 2-3 tagline directions to react to.
Why you need it
Visual identity without a voice is a brand that looks good but says nothing memorable. The brands people remember have a voice as strong as their visual identity.
Brand
Visual Identity Full System
Brand
Everything in Essentials, plus secondary marks, graphic assets, full brand architecture, collateral mockups, and polished guidelines.
Why you need it
Tier 2 gives you everything to scale - a complete visual system your future developers, agencies, and team members can use independently.
Brand
Applied Brand
Brand
Your brand identity applied to everything your clients actually see - pitch decks, email signatures, invoice templates, and HTML email.
Why you need it
A strong visual identity loses its power the moment someone receives a generic Word document. Applied Brand ensures the impression holds all the way through.
Brand
Inkonography
Brand
Custom hand-drawn illustrations, icons, and brand marks. Human by design - impossible to replicate by AI or template.
Why you need it
In a world of AI-generated imagery, hand-drawn work is a genuine signal of craft and humanity. It cannot be prompted into existence. It cannot be copied.
Web
Domain & Platform Setup
Web
Registration of your domain name and setup of the chosen platform - configured correctly, owned by you from day one.
Why you need it
Your domain is your website name. We configure everything so it connects correctly from day one.
Web
Copywriting
Web
Page-by-page copy written in your brand voice, structured for conversion. Licensed imagery sourced and labelled.
Why you need it
Lexie already understands your brand - every word is intentional, on-brand, and human-led. Not AI-generated filler.
Social
Master Plan
Social
Done once. Account and competitor review, platform priorities, 3-5 content pillars, 20+ ideas bank, and a full spruce-up of all channels.
Why you need it
Posting without a strategy is like designing without a brief. The Master Plan means every post that follows has a reason behind it. Without it, you're guessing.
Web
Web Design & Build
Web
Your brand's home on the internet. From fast landing pages to fully bespoke builds - designed in Figma, built to last, and handed over to you with full ownership from day one.
Why you need it
We design within your brand - so your site looks like yours, not like everyone else who picked the same theme. Every layout is considered, every page intentional.
Social
Social Media Management
Social
Custom designed posts, stories, and reels built from your content pillars, in your brand, with your assets. Consistent, creative, and scheduled - every month.
Why you need it
Social media is often the first place a potential client encounters your brand. Inconsistency here undermines everything built in earlier stages.
Photography
Content & Photography
Photography
Professional photography and video brought to life by our in-house team. From planning and pre-production through to editing and delivery in every format you need.
Why you need it
Stock photography makes every brand look like every other brand. Original content is one of the fastest ways to look and feel like the real thing.
12 services included · drag to explore

[06] TIMELINES

WHAT TO EXPECT

July 2026
Proposal Date
Week 1 - 2
Discovery form, kick-off and holding pages
Weeks 2-3
Research: landscape, audiences, journeys and name check
Weeks 3-4
Positioning, narrative and tone of voice
Weeks 5 - 7
Identity concepts and refinement
Weeks 7-9
Guidelines, templates and social launch content
Week 8-10
Website design and build
Alongside Hatch
Launch and handover
Timelines confirmed at kickoff. Weeks shown are estimates.
July 2026
Proposal Date
Week 1 - 2
Discovery form, kick-off and holding pages
Weeks 2-3
Research: landscape, audiences, journeys and name check
Weeks 3-4
Positioning, narrative and tone of voice
Weeks 5 - 7
Identity concepts and refinement
Weeks 7-9
Guidelines, templates and social launch content
Week 8-10
Website design and build
Alongside Hatch
Launch and handover
Timelines confirmed at kickoff. Weeks shown are estimates.

[07] THE INVESTMENT

WHAT THIS LOOKS LIKE

No hidden costs, no surprise invoices. Select everything you want.

Bespoke
Series Branding: Every Flick Show
Every new Flick series gets its own look, designed by Bella, so each show stands out in the feed while still feeling like Flick.
Priced per series, so you only pay as shows go liveBuilt into each brand partner’s budget, so Flick never pays upfrontReady before each series launches
£1,500
One-Off Investment
Competitor AnalysisResearch
A full audit of your competitive landscape - what others are doing, where the gaps are, and where you can own ground they haven't claimed.
Free£650
Audience ProfilingResearch
2-4 detailed customer personas going beyond demographics - motivations, frustrations, buying triggers, and what influences their decisions.
Free£480
The NarrativeResearch
Your brand voice and story - tone of voice guide with real written examples, 3-5 messaging pillars, and 2-3 tagline directions to react to.
Free£650
Applied BrandBrand
Your brand identity applied to everything your clients actually see - pitch decks, email signatures, invoice templates, and HTML email.
£880
InkonographyBrand
Custom hand-drawn illustrations, icons, and brand marks. Human by design - impossible to replicate by AI or template.
£250
Identity Tier - choose one
Visual Identity - Full SystemIdentity Tier
Everything in Essentials, plus secondary marks, graphic assets, full brand architecture, collateral mockups, and polished guidelines.
£3,200
Domain & Platform SetupWeb & Platform
Registration of your domain name and setup of the chosen platform - configured correctly, owned by you from day one.
£120
Copywriting & Image SourcingWeb & Platform
Page-by-page copy written in your brand voice, structured for conversion. Licensed imagery sourced and labelled.
Free£450
Website - choose one
Templated Build - 5 PagerWebsite
Design and build across 5 pages, fully responsive across all devices. Clean, fast, and handed over to you.
£1,200
Master PlanSocial & Content
Done once. Account and competitor review, platform priorities, 3-5 content pillars, 20+ ideas bank, and a full spruce-up of all channels.
£800
Shoot Day - choose one
Half Day ShootShoot Day
A focused half day shoot - ideal for ongoing content, lighter campaign work, or product photography.
£400
Monthly Recurring
Social Plan - choose one
Social - StandardSocial Plan
Build your audience across 2 platforms with a full content schedule, captions, and monthly reporting.
£895
/mo
One-off total£3,550
Complimentary services included£2,230 value
Payment options
Bespoke
Series Branding: Every Flick Show
Every new Flick series gets its own look, designed by Bella, so each show stands out in the feed while still feeling like Flick.
Priced per series, so you only pay as shows go liveBuilt into each brand partner’s budget, so Flick never pays upfrontReady before each series launches
£1,500
One-Off Investment
Competitor Analysis
Research
Free£650
Audience Profiling
Research
Free£480
The Narrative
Research
Free£650
Applied Brand
Brand
£880
Inkonography
Brand
£250
Identity Tier - choose one
Visual Identity - Full System
Identity Tier
£3,200
Domain & Platform Setup
Web & Platform
£120
Copywriting & Image Sourcing
Web & Platform
Free£450
Website - choose one
Templated Build - 5 Pager
Website
£1,200
Master Plan
Social & Content
£800
Shoot Day - choose one
Half Day Shoot
Shoot Day
£400
Monthly Recurring
Social Plan - choose one
Social - Standard
Social Plan
£895/mo
One-off total£3,550
Complimentary services included£2,230 value
Payment options

[08] THE REASON

Why Us

Big agency thinking. Small studio execution. We build brands, websites and social presence for businesses across Yorkshire and beyond, and our team has worked on the big stuff too, from Pepsi to Ed Sheeran. We already know Flick from the inside: we've sat with the team and seen how you work. That means no long onboarding, just a brand made by people who get it.

NEXT STEPS

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YOU ARE

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