Pillpoint Online
Creative & Social Strategy
Prepared For: Abid Khan
FIRSTLY
Thank you - genuinely. Not just for the hour, but for being so open about where you're at and what you're trying to build. Everything that follows has been put together with care, based on what you shared. Take your time with it. And when you're ready to talk, we're here.
[01] THE BRIEF
WHAT YOU TOLD US
Everything below has been put together specifically for you based on what you told us.
What We HEARD
Abid is a GPhC-registered pharmacist and founder of Pillpoint Online, a Glasgow-based online pharmacy under a year in business. He's looking for consistent, compliant, creative social management across three channels - Facebook, Instagram and LinkedIn. Priority is consistency, legal compliance, and content that actually has ideas behind it. Has tried AI tools and disliked the output. Leaning into B2B wholesale growth alongside B2C.
PROJECT SCOPE
A full creative and social management retainer across Facebook, Instagram and LinkedIn - covering strategy, content and compliance. Tailored across two audiences: B2C consumer health and B2B wholesale. Human-made, ideas-led, and built around Pillpoint's new branding from day one.
[02] BEFORE WE START
WHAT WE'RE
NOT DOING
TikTok - wrong audience for both B2B and regulated healthcare right now. Energy better spent on three channels done properly than four done poorly.
X
Forced founder content - we suggested it, you pushed back, and you're right to. Content built around a face that doesn't feel authentic never lands. We'll build Pillpoint's human voice into the brand itself, not onto one person.
X
AI-generated imagery - you've seen it, you know it looks crap. We don't use it for client-facing creative. Everything we make will be made by people. Reducing heavy reliance on stock is one of the first things we'll action. It's the fastest way to look like every other online pharmacy.
X
[03] THE OPPORTUNITY
The gap between where Pillpoint is and where it could be is almost entirely a creative one.
THE OPPORTUNITY
Your B2B angle is genuinely underplayed. Consistent, professional LinkedIn presence and targeted outreach could open wholesale accounts at a pace that word of mouth alone can't sustain.
COMPETITIVE CONTEXT
LloydsPharmacy Online Doctor has the budget and the brand recognition. Independent competitors are popping up fast, especially in weight loss and men's health. The window to establish Pillpoint as the trusted, human-led alternative - before the market gets any more crowded - is right now.
Trust is your whole business - and right now the creative isn't keeping up with what you've built. Let's fix that.
[05] THE STAGES
THE APPROACH
FOUNDATION
01
Audience + Journey Mapping
Who are we actually talking to on each channel? B2C (weight loss, men's health, vitamins, baby & mother) and B2B (aesthetic clinics, nurse practitioners, pharmacies) have completely different journeys. We map both.
Compliance Framework
A working document covering GPhC and MHRA guardrails for every content type. This is what stops mistakes. Built once, used on every piece of content, forever. Signed off by you.
Brand + Social Audit
A full review of current social presence, website, visual consistency, and tone against the new branding. We map the gaps before we fill them. Before we create anything, we define what Pillpoint talks about, how it sounds, and what it never says. Stigma-busting content (men's health, mental health, weight, sexual wellness) sits right at the heart of this.
CONTENT & CONSISTENCY
02
B2C content (Facebook + Instagram)
Educational, stigma-challenging content - men's health, weight loss, sexual wellness, mental health. Warm, human, non-clinical. The kind of content that makes people feel seen rather than sold to. Cool, compliant campaign ads - fun and creative within GPhC guardrails. This is the brief and we're excited by it. Reduced stock imagery - we'll develop a visual style for Pillpoint that doesn't look like a NHS leaflet. Product and service highlights - weight loss, men's health, vitamins, baby & mother - each with its own tone and visual approach.
B2B content (LinkedIn)
Credibility-led content for aesthetic clinics, nurse practitioners, and independent pharmacies - supply reliability, GPhC/MHRA compliance, turnaround, founder story reframed for a professional audience. Thought leadership positioning Abid as a trusted wholesale partner, not just a supplier. Direct outreach support - content that backs up conversations already happening, not trying to replace them.
Monthly Content Management
We provide a dedicated content manager for Pillpoint - one point of contact, consistent every month, who knows your brand, knows the rules, and brings ideas to the table rather than waiting to be briefed.
GROWTH
03
Paid Ads, SEO and AI
Getting Pillpoint's website content working harder in organic search. Particularly high-value for stigma topics (men's health, weight loss) where people are searching privately.
Reporting + Results
Monthly results report against agreed KPIs. You'll know exactly what's working and what isn't, every month, in plain English.
[06] WHAT'S INCLUDED
YOUR PROJECT SCOPED
Our services below are suggested base on our discovery call.
[07] TIMELINES
WHAT TO EXPECT
[08] THE INVESTMENT
WHAT THIS LOOKS LIKE
No hidden costs, no surprise invoices. Select everything you want - customise your own package.
NEXT STEPS
