The Black Case

The Black Case

Brand Refresh, Positioning & Content Strategy

Mark Payne

FIRSTLY

Thank you for being so open about where you're at and what you're trying to build. Everything that follows has been put together with care, based on what you shared. Take your time with it. And when you're ready to talk, we're here.

[01] THE BRIEF

WHAT YOU TOLD US

Everything below has been put together specifically for you based on what you told us.

What We HEARD

James built Black Case from a one-man operation into a company doing around £2m in annual turnover, working with acts like Miles Kane and The Lathums. You and James are now planning the next five years, restructuring into three pillars (Touring, Production and a still-unnamed premium tier for higher-level artists) ahead of a future sale. The gap holding that back isn't the work, it's the story.

PROJECT SCOPE

A brand refresh, not a re-brand, that gives Black Case a consistent, professional presence to match the calibre of artists it already works with. Starting with a Purpose 'Discovery' Session, followed by a visual identity refresh, a rebuilt website written for artist managers and labels, and a content system that turns the footage you're already capturing into a consistent, self-sufficient output.

[02] BEFORE WE START

WHAT WE'RE
NOT DOING

A full rebrand or new logo. James likes the current mark, so this is a refresh of what's already there, not a replacement.

X

A fresh competitor or audience research audit. We'll build directly on the positioning document you and James already have, not duplicate it.

X

Providing on-the-ground filming crew. Every show already has someone capturing footage, the gap is turning it into something usable, not capturing more of it.

X

The bespoke tour logistics and operations software you're exploring. That's a separate initiative outside this scope.

X

[03] THE OPPORTUNITY

Every show already has a camera rolling. Nobody's turning it into anything.

THE OPPORTUNITY

Every Black Case show already has someone filming. The real bottleneck isn't capture, it's turning 600 hours of footage into 30 seconds people actually watch, and telling the behind-the-scenes story (the van, the crew, the load-in) that shows the professionalism management companies are actually looking for, rather than more shots of the artist on stage.

COMPETITIVE CONTEXT

Black Case isn't competing for fan attention or virality, 95% of new business comes from referral and networking, not marketing reach. The brand and content don't need to generate leads, they need to validate what people are already hearing, so that when an artist manager or label checks you out, everything from the site to the socials to the email sign-off says the same thing: this is a company you can trust with something that matters.

Black Case isn't competing for fan attention or virality, 95% of new business comes from referral and networking, not marketing reach. The brand and content don't need to generate leads, they need to validate what people are already hearing, so that when an artist manager or label checks you out, everything from the site to the socials to the email sign-off says the same thing: this is a company you can trust with something that matters.

A picture of someone playing Wembley Stadium is cool, but from a business point of view, a picture of the van or the sound desk is almost more important.

A picture of someone playing Wembley Stadium is cool, but from a business point of view, a picture of the van or the sound desk is almost more important.

[04] THE STAGES

THE APPROACH

Please click on a stage to open.

Purpose + Positioning

01

Purpose Session

A working session with you and James, getting properly inside the business rather than just briefed on it from the outside.

Positioning + Narrative

Refine the Touring / Production / third-tier structure and rewrite the language around each, building on the positioning document you and James already have.

What's Public, What Isn't

Agree what gets said publicly and what stays behind the scenes, including how the naming works for the new premium tier.

The Face + The Platform

02

Visual Identity Refresh

The logo stays, the system around it gets sharpened and applied consistently everywhere, site, socials, crew merch.

Website Rewrite + Rebuild

New copy and layout, written for artist managers and labels making a decision, not for fans looking for clips.

Case Studies + Proof

Build the case study and testimonial library that doesn't exist yet, using the artists and tours you've already delivered.

The Network + Content

03

Content System + Templates

A Canva-based launch kit so the team can produce consistent, on-brand posts and case studies in minutes, not hours.

Behind-the-Scenes Production

Turn the footage already being captured on every show into a regular, edited cadence, the van, the crew, the load-in, not just the set.

Consistency Across Channels

Pick the few platforms that actually matter and keep them aligned with the site, email and profiles, rather than spreading thin across everything.

Purpose + Positioning

01

Purpose Session

A working session with you and James, getting properly inside the business rather than just briefed on it from the outside.

Positioning + Narrative

Refine the Touring / Production / third-tier structure and rewrite the language around each, building on the positioning document you and James already have.

What's Public, What Isn't

Agree what gets said publicly and what stays behind the scenes, including how the naming works for the new premium tier.

The Face + The Platform

02

Visual Identity Refresh

The logo stays, the system around it gets sharpened and applied consistently everywhere, site, socials, crew merch.

Website Rewrite + Rebuild

New copy and layout, written for artist managers and labels making a decision, not for fans looking for clips.

Case Studies + Proof

Build the case study and testimonial library that doesn't exist yet, using the artists and tours you've already delivered.

The Network + Content

03

Content System + Templates

A Canva-based launch kit so the team can produce consistent, on-brand posts and case studies in minutes, not hours.

Behind-the-Scenes Production

Turn the footage already being captured on every show into a regular, edited cadence, the van, the crew, the load-in, not just the set.

Consistency Across Channels

Pick the few platforms that actually matter and keep them aligned with the site, email and profiles, rather than spreading thin across everything.

[05] WHAT'S INCLUDED

YOUR PROJECT SCOPED

Our services below are suggested based on our discovery call.

Discovery
The Purpose
Discovery
Our structured discovery process. By the end of it, we understand your brand, your objectives, and your audience well enough to make every creative decision with confidence - not guesswork.
Why you need it
Your answers become the foundation every creative decision is built on. Nothing moves forward without it - and everything built after it is stronger because of it.
Research
The Narrative
Research
Your brand voice and story - tone of voice guide with real written examples, 3-5 messaging pillars, and 2-3 tagline directions to react to.
Why you need it
Visual identity without a voice is a brand that looks good but says nothing memorable. The brands people remember have a voice as strong as their visual identity.
Brand
Visual Identity Essentials
Brand
Everything needed to look credible and consistent from day one. Designed for maximum impact with minimum complexity.
Why you need it
AI logo tools generate based on prompts. They don't review your competitors or understand your audience. We do. That's the difference.
Brand
Applied Brand
Brand
Your brand identity applied to everything your clients actually see - pitch decks, email signatures, invoice templates, and HTML email.
Why you need it
A strong visual identity loses its power the moment someone receives a generic Word document. Applied Brand ensures the impression holds all the way through.
Web
Domain & Platform Setup
Web
Registration of your domain name and setup of the chosen platform - configured correctly, owned by you from day one.
Why you need it
Your domain is your website name. We configure everything so it connects correctly from day one.
Social
Master Plan
Social
Done once. Account and competitor review, platform priorities, 3-5 content pillars, 20+ ideas bank, and a full spruce-up of all channels.
Why you need it
Posting without a strategy is like designing without a brief. The Master Plan means every post that follows has a reason behind it. Without it, you're guessing.
Social
Launch Kit
Social
A strong visual foundation for internal teams who want to manage their own static content - templates, guidelines, and a starter bank.
Why you need it
You get the design expertise once and keep the control forever. Your team simply drops in imagery and swaps the copy.
Web
Web Design & Build
Web
Your brand's home on the internet. From fast landing pages to fully bespoke builds - designed in Figma, built to last, and handed over to you with full ownership from day one.
Why you need it
We design within your brand - so your site looks like yours, not like everyone else who picked the same theme. Every layout is considered, every page intentional.
Photography
Content & Photography
Photography
Professional photography and video brought to life by our in-house team. From planning and pre-production through to editing and delivery in every format you need.
Why you need it
Stock photography makes every brand look like every other brand. Original content is one of the fastest ways to look and feel like the real thing.
9 services included · drag to explore

[06] TIMELINES

WHAT TO EXPECT

July 2026
Proposal Date
Week 1
Purpose Session
Week 2
Positioning + Narrative
Weeks 3-4
Visual Identity Refresh
Weeks 4-6
Website Build
Week 6
Social Master Plan
Week 7
Social Launch Kit
Week 8
Go-Live + Handover
Timelines confirmed at kickoff. Weeks shown are estimates.
July 2026
Proposal Date
Week 1
Purpose Session
Week 2
Positioning + Narrative
Weeks 3-4
Visual Identity Refresh
Weeks 4-6
Website Build
Week 6
Social Master Plan
Week 7
Social Launch Kit
Week 8
Go-Live + Handover
Timelines confirmed at kickoff. Weeks shown are estimates.

[07] THE INVESTMENT

WHAT THIS LOOKS LIKE

No hidden costs, no surprise invoices. Select everything you want.

One-Off Investment
The PurposeDiscovery
Our structured discovery process. By the end of it, we understand your brand, your objectives, and your audience well enough to make every creative decision with confidence - not guesswork.
£395
The NarrativeResearch
Your brand voice and story - tone of voice guide with real written examples, 3-5 messaging pillars, and 2-3 tagline directions to react to.
£650
Applied BrandBrand
Your brand identity applied to everything your clients actually see - pitch decks, email signatures, invoice templates, and HTML email.
£880
Identity Tier - choose one
Visual Identity - EssentialsIdentity Tier
Everything needed to look credible and consistent from day one. Designed for maximum impact with minimum complexity.
£1,500
Domain & Platform SetupWeb & Platform
Registration of your domain name and setup of the chosen platform - configured correctly, owned by you from day one.
£120
Website - choose one
Landing PageWebsite
A sleek one-page site with anchor navigation - hero, about, services, and contact all in one scrollable page.
£750
Master PlanSocial & Content
Done once. Account and competitor review, platform priorities, 3-5 content pillars, 20+ ideas bank, and a full spruce-up of all channels.
£800
Launch KitSocial & Content
A strong visual foundation for internal teams who want to manage their own static content - templates, guidelines, and a starter bank.
£1,400
Edit Package - choose one
Production EditEdit Package
Up to 40 edited and colour-graded images plus 10 edited video clips, all fully finished in every required format.
£1,095
One-off total£4,245
Payment options
One-Off Investment
The Purpose
Discovery
£395
The Narrative
Research
£650
Applied Brand
Brand
£880
Identity Tier - choose one
Visual Identity - Essentials
Identity Tier
£1,500
Domain & Platform Setup
Web & Platform
£120
Website - choose one
Landing Page
Website
£750
Master Plan
Social & Content
£800
Launch Kit
Social & Content
£1,400
Edit Package - choose one
Production Edit
Edit Package
£1,095
One-off total£4,245
Payment options

[08] THE REASON

Why Us

We're two sisters, Arabella and Alexandra, and we run Five Six hands-on. There's no account managers, no chain of people between you and the work, the people you'd talk to are the people delivering it. That founder-to-founder way of working is the same way Black Case has grown, owner-led, hands-on, no agency umbilical cord. We work in a toolbox, not a retainer contract: we teach you how to use what we build, then hand it over. You own everything, forever.

NEXT STEPS

READY WHEN
YOU ARE