The Royal Whitby

WEDDING VENUE LAUNCH — BRAND, DIGITAL PRESENCE & CONTENT

Phil Barker

FIRSTLY

Thank you for being so open about where you're at and what you're trying to build. Everything that follows has been put together with care, based on what you shared. Take your time with it. And when you're ready to talk, we're here.

[01] THE BRIEF

WHAT YOU TOLD US

Everything below has been put together specifically for you based on what you told us.

What We HEARD

Royal Whitby has the venue - architecture, location, team. What it doesn't have is a wedding-specific brand or a presence on the platforms couples actually use to decide. Right now, it's invisible to the people it's built for.

PROJECT SCOPE

Taking Royal Whitby's wedding venue from concept to fully established: brand identity, digital presence, launch content and supplier network - built to make it the wedding venue in Whitby.

[02] BEFORE WE START

WHAT WE'RE
NOT DOING

Redesigning Royal Whitby's core hotel brand - this is a dedicated wedding-specific identity built alongside the existing brand, not a replacement for it.

X

Managing day-to-day bookings, enquiries or venue operations - our scope is brand, digital presence and launch content, not a reservations system.

X

Ongoing paid advertising management - the Network phase sets up platforms and listings; paid media sits outside this phase unless scoped separately.

X

Structural changes or renovation to the venue itself - the space is assessed and photographed as it stands; physical building work is outside scope.

X

[03] THE OPPORTUNITY

BUILT FOR THE BIG DAY

THE OPPORTUNITY

Royal Whitby's wedding venue exists in potential - the space, the architecture and the team are already there. What's missing is a brand identity, digital presence and content built specifically for weddings, on the platforms where couples spend hours deciding where to say I do. Five Six Studio will take the wedding offering from concept to fully established: brand, digital presence, content, documentation, industry network, and launch strategy - every touchpoint built with one intention: to make Royal Whitby the wedding venue in Whitby, and one of the most sought-after in North Yorkshire.

COMPETITIVE CONTEXT

The North Yorkshire wedding market is crowded and platform-driven - couples compare venues across Hitched, Our Wedding Venue, Bride Book and Google before ever picking up the phone. Without a wedding-specific brand and a considered presence across these platforms, Royal Whitby competes on architecture alone against venues that have invested in the full story.

The North Yorkshire wedding market is crowded and platform-driven - couples compare venues across Hitched, Our Wedding Venue, Bride Book and Google before ever picking up the phone. Without a wedding-specific brand and a considered presence across these platforms, Royal Whitby competes on architecture alone against venues that have invested in the full story.

The one thing that turns an exceptional venue into a booked-out one: a plan, a brand, a presence, and a story that makes couples stop scrolling and think - this is the place.

[04] THE STAGES

THE APPROACH

The Research

01

Competitor & Audience Landscape

A full audit of the North Yorkshire wedding venue market - Hitched, Our Wedding Venue, Bride Book and the wider competitive set - mapping where Royal Whitby should sit, plus 2 - 4 audience personas covering the emotional triggers, anxieties and platforms behind every booking decision.

The Narrative & Journey Mapping

A full brand voice and messaging framework - the words that go on every piece of collateral - plus a mapped couple journey from first discovery to signed contract, with every trust moment and drop-off risk identified.

Pricing Positioning & Packages

A full package architecture from intimate elopements to 250-guest celebrations, built with the venue team - what's included at each tier, how packages are named, and where Royal Whitby needs to sit in the market to attract the right couples at the right spend.

The Face

02

Full Visual Identity

A full visual identity built specifically for the wedding offering - logo suite, colour system, typography, and bespoke hand-drawn Inkonography™ assets tied to Whitby's heritage, architecture and coastline, plus a full brand guidelines document.

Applied Brand

The identity applied across every physical and digital touchpoint couples encounter - print-ready wedding brochure, menus, information packs and price lists, all supplied as editable source files.

Inkonography™ & Brand Animation

Bespoke hand-drawn artwork tied to Whitby's heritage and the venue's architecture - visual language no competitor can copy, that photographs and prints beautifully across every format, brought to life with subtle brand animation online.

The Platform

03

Bespoke Wedding Page

A dedicated, fully branded wedding section built into royalwhitby.co.uk - mobile-first, integrated with the enquiry system, with Book a Showround and Download Brochure as the primary conversion points.

Search Engine Optimisation

Delivered with Viaduct Generation, our trusted SEO partner - keyword research, on-page and technical SEO, content strategy and plain-English monthly reporting, coordinated through Five Six so you deal with one team, not two.

Launch Content

Two full production days at Royal Whitby - a staged wedding shoot and a venue and lifestyle shoot - fully sourced, styled and coordinated by Five Six, delivering the image library and short-form video for launch.

The Research

01

Competitor & Audience Landscape

A full audit of the North Yorkshire wedding venue market - Hitched, Our Wedding Venue, Bride Book and the wider competitive set - mapping where Royal Whitby should sit, plus 2 - 4 audience personas covering the emotional triggers, anxieties and platforms behind every booking decision.

The Narrative & Journey Mapping

A full brand voice and messaging framework - the words that go on every piece of collateral - plus a mapped couple journey from first discovery to signed contract, with every trust moment and drop-off risk identified.

Pricing Positioning & Packages

A full package architecture from intimate elopements to 250-guest celebrations, built with the venue team - what's included at each tier, how packages are named, and where Royal Whitby needs to sit in the market to attract the right couples at the right spend.

The Face

02

Full Visual Identity

A full visual identity built specifically for the wedding offering - logo suite, colour system, typography, and bespoke hand-drawn Inkonography™ assets tied to Whitby's heritage, architecture and coastline, plus a full brand guidelines document.

Applied Brand

The identity applied across every physical and digital touchpoint couples encounter - print-ready wedding brochure, menus, information packs and price lists, all supplied as editable source files.

Inkonography™ & Brand Animation

Bespoke hand-drawn artwork tied to Whitby's heritage and the venue's architecture - visual language no competitor can copy, that photographs and prints beautifully across every format, brought to life with subtle brand animation online.

The Platform

03

Bespoke Wedding Page

A dedicated, fully branded wedding section built into royalwhitby.co.uk - mobile-first, integrated with the enquiry system, with Book a Showround and Download Brochure as the primary conversion points.

Search Engine Optimisation

Delivered with Viaduct Generation, our trusted SEO partner - keyword research, on-page and technical SEO, content strategy and plain-English monthly reporting, coordinated through Five Six so you deal with one team, not two.

Launch Content

Two full production days at Royal Whitby - a staged wedding shoot and a venue and lifestyle shoot - fully sourced, styled and coordinated by Five Six, delivering the image library and short-form video for launch.

[05] WHAT'S INCLUDED

YOUR PROJECT SCOPED

Our services below are suggested based on our call.

Research
Competitor Analysis
Research
A full audit of your competitive landscape - what others are doing, where the gaps are, and where you can own ground they haven't claimed.
Why you need it
Without this, your brand could accidentally mirror a competitor or position itself in a way that makes you invisible. Differentiation has to be deliberate.
Research
Audience Profiling
Research
2-4 detailed customer personas going beyond demographics - motivations, frustrations, buying triggers, and what influences their decisions.
Why you need it
Every creative decision - colour, tone, imagery, messaging - changes depending on your audience. If you don't know who you're talking to, your brand talks to no one.
Research
The Narrative
Research
Your brand voice and story - tone of voice guide with real written examples, 3-5 messaging pillars, and 2-3 tagline directions to react to.
Why you need it
Visual identity without a voice is a brand that looks good but says nothing memorable. The brands people remember have a voice as strong as their visual identity.
Research
Journey Mapping
Research
A visual map of every touchpoint from first encounter to loyal advocate - where perception is shaped and where you are missing opportunities.
Why you need it
Most brands focus on how they look and forget how they feel to use. A great logo and a broken enquiry process cancel each other out. Journey mapping reveals the gaps.
Brand
Visual Identity Full System
Brand
Everything in Essentials, plus secondary marks, graphic assets, full brand architecture, collateral mockups, and polished guidelines.
Why you need it
Tier 2 gives you everything to scale - a complete visual system your future developers, agencies, and team members can use independently.
Brand
Applied Brand
Brand
Your brand identity applied to everything your clients actually see - pitch decks, email signatures, invoice templates, and HTML email.
Why you need it
A strong visual identity loses its power the moment someone receives a generic Word document. Applied Brand ensures the impression holds all the way through.
Brand
Inkonography
Brand
Custom hand-drawn illustrations, icons, and brand marks. Human by design - impossible to replicate by AI or template.
Why you need it
In a world of AI-generated imagery, hand-drawn work is a genuine signal of craft and humanity. It cannot be prompted into existence. It cannot be copied.
Brand
Brand Animation
Brand
Animated logo and brand mark plus animated brand backgrounds - used in video intros, email signatures, and digital signage.
Why you need it
If your brand appears in video content, presentations, or digital displays - animation adds professionalism that static assets simply can't achieve.
Web
Domain & Platform Setup
Web
Registration of your domain name and setup of the chosen platform - configured correctly, owned by you from day one.
Why you need it
Your domain is your website name. We configure everything so it connects correctly from day one.
Web
UX/UI Design
Web
A Figma UI/UX design lets you see and test your website before it is built. Every layout signed off before development starts.
Why you need it
Changing a design in Figma takes minutes. Changing a built website takes days. The design-first approach saves money and eliminates surprises at launch.
Web
Copywriting
Web
Page-by-page copy written in your brand voice, structured for conversion. Licensed imagery sourced and labelled.
Why you need it
Lexie already understands your brand - every word is intentional, on-brand, and human-led. Not AI-generated filler.
Social
Master Plan
Social
Done once. Account and competitor review, platform priorities, 3-5 content pillars, 20+ ideas bank, and a full spruce-up of all channels.
Why you need it
Posting without a strategy is like designing without a brief. The Master Plan means every post that follows has a reason behind it. Without it, you're guessing.
Social
Launch Kit
Social
A strong visual foundation for internal teams who want to manage their own static content - templates, guidelines, and a starter bank.
Why you need it
You get the design expertise once and keep the control forever. Your team simply drops in imagery and swaps the copy.
Events
Event & Competition Logistics
Events
Travel booked, accommodation sorted, schedules built and held to, every supplier chased and confirmed. The unglamorous work behind the glamorous bit.
Why you need it
Nobody notices logistics until they fail. We make sure they don't.
Web
Web Design & Build
Web
Your brand's home on the internet. From fast landing pages to fully bespoke builds - designed in Figma, built to last, and handed over to you with full ownership from day one.
Why you need it
We design within your brand - so your site looks like yours, not like everyone else who picked the same theme. Every layout is considered, every page intentional.
Photography
Content & Photography
Photography
Professional photography and video brought to life by our in-house team. From planning and pre-production through to editing and delivery in every format you need.
Why you need it
Stock photography makes every brand look like every other brand. Original content is one of the fastest ways to look and feel like the real thing.
16 services included · drag to explore

[06] TIMELINES

WHAT TO EXPECT

July 2026
Proposal Date
Weeks 1 - 3
Research & Strategy
Weeks 3 - 6
Brand Identity Development
Weeks 6 - 7
Applied Brand Materials
Weeks 6 - 9
Website Build & SEO Set-up
Weeks 8 - 9
Photoshoots & Content Production
Weeks 9 - 10
Network Set-up & Platform Listings
Week 10
Launch
Timelines confirmed at kickoff. Weeks shown are estimates.
July 2026
Proposal Date
Weeks 1 - 3
Research & Strategy
Weeks 3 - 6
Brand Identity Development
Weeks 6 - 7
Applied Brand Materials
Weeks 6 - 9
Website Build & SEO Set-up
Weeks 8 - 9
Photoshoots & Content Production
Weeks 9 - 10
Network Set-up & Platform Listings
Week 10
Launch
Timelines confirmed at kickoff. Weeks shown are estimates.

[07] THE INVESTMENT

WHAT THIS LOOKS LIKE

No hidden costs, no surprise invoices. Select everything you want.

One-Off Investment
Competitor AnalysisResearch
A full audit of your competitive landscape - what others are doing, where the gaps are, and where you can own ground they haven't claimed.
£650
Audience ProfilingResearch
2-4 detailed customer personas going beyond demographics - motivations, frustrations, buying triggers, and what influences their decisions.
£480
The NarrativeResearch
Your brand voice and story - tone of voice guide with real written examples, 3-5 messaging pillars, and 2-3 tagline directions to react to.
£650
Journey MappingResearch
A visual map of every touchpoint from first encounter to loyal advocate - where perception is shaped and where you are missing opportunities.
£800
Applied BrandBrand
Your brand identity applied to everything your clients actually see - pitch decks, email signatures, invoice templates, and HTML email.
£880
InkonographyBrand
Custom hand-drawn illustrations, icons, and brand marks. Human by design - impossible to replicate by AI or template.
£250
Brand AnimationBrand
Animated logo and brand mark plus animated brand backgrounds - used in video intros, email signatures, and digital signage.
£300
Identity Tier - choose one
Visual Identity - Full SystemIdentity Tier
Everything in Essentials, plus secondary marks, graphic assets, full brand architecture, collateral mockups, and polished guidelines.
£3,200
Domain & Platform SetupWeb & Platform
Registration of your domain name and setup of the chosen platform - configured correctly, owned by you from day one.
£120
UX/UI DesignWeb & Platform
A Figma UI/UX design lets you see and test your website before it is built. Every layout signed off before development starts.
POA
Copywriting & Image SourcingWeb & Platform
Page-by-page copy written in your brand voice, structured for conversion. Licensed imagery sourced and labelled.
£450
Website - choose one
Custom Website BuildWebsite
Bespoke design and development for complex requirements - built by Viaduct Generation to your Figma designs.
POA
Master PlanSocial & Content
Done once. Account and competitor review, platform priorities, 3-5 content pillars, 20+ ideas bank, and a full spruce-up of all channels.
£800
Launch KitSocial & Content
A strong visual foundation for internal teams who want to manage their own static content - templates, guidelines, and a starter bank.
£1,400
Shoot Day - choose one
Full Day ShootShoot Day
Planning, pre-production, shoot day execution, and raw file handover. A full day with our in-house photographer and videographer.
£650
Half Day ShootShoot Day
A focused half day shoot - ideal for ongoing content, lighter campaign work, or product photography.
£400
Event & Competition LogisticsEvents
Travel booked, accommodation sorted, schedules built and held to, every supplier chased and confirmed. The unglamorous work behind the glamorous bit.
POA
One-off total£6,780 + POA
Payment options
One-Off Investment
Competitor Analysis
Research
£650
Audience Profiling
Research
£480
The Narrative
Research
£650
Journey Mapping
Research
£800
Applied Brand
Brand
£880
Inkonography
Brand
£250
Brand Animation
Brand
£300
Identity Tier - choose one
Visual Identity - Full System
Identity Tier
£3,200
Domain & Platform Setup
Web & Platform
£120
UX/UI Design
Web & Platform
POA
Copywriting & Image Sourcing
Web & Platform
£450
Website - choose one
Custom Website Build
Website
POA
Master Plan
Social & Content
£800
Launch Kit
Social & Content
£1,400
Shoot Day - choose one
Full Day Shoot
Shoot Day
£650
Half Day Shoot
Shoot Day
£400
Event & Competition Logistics
Events
POA
One-off total£6,780 + POA
Payment options

[08] THE REASON

Why Us

Five Six Studio builds brands and digital presence for businesses ready to be seen properly. For Royal Whitby, that means a wedding offering with its own identity, its own voice, and a presence built for the platforms couples actually use - backed by research, not guesswork, and content that photographs as well as the venue itself.

NEXT STEPS

READY WHEN
YOU ARE

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