The Black Case

Viaduct Generation

The Network: Two Ways to Keep Viaduct Generation Visible

Duray Pretorious

FIRSTLY

Thank you for being so open about where you're at and what you're trying to build. Everything that follows has been put together with care, based on what you shared. Take your time with it. And when you're ready to talk, we're here.

[01] THE BRIEF

WHAT YOU TOLD US

Everything below has been put together specifically for you based on what you told us.

What We HEARD

You've built AI-powered growth systems worth talking about, and Duray's LinkedIn already proves people are listening, a real following, not a corporate page nobody reads. You want that built out across LinkedIn, Instagram and TikTok, with content led by you and Fabio as personalities. You're weighing two ways to resource it, full-service in London or a hybrid model .

PROJECT SCOPE

A social media partnership focused on LinkedIn, Instagram and TikTok, where Duray's following and your audience already live. Option A: fully in-house with Five Six on the ground in London. Option B: a hybrid model using your videographer and our South Africa-based edit partner. Same strategy, same brand standard, different production model.

[02] BEFORE WE START

WHAT WE'RE
NOT DOING

We're not posting without a strategy behind it. The Master Plan amends comes first, whichever route you choose.

X

We're not touching the brand system, website or 3D environments already live. This covers content and social only.

X

We're not running paid media or ad spend. This is organic content strategy, production and posting.

X

We're not starting from stratch. we will be using your Launch Kit and Master Plan V1 included in your rebrand.

X

[03] THE OPPORTUNITY

The Brand Is Built. Now It Needs to Show Up Daily.

THE OPPORTUNITY

A rebrand earns attention once, a content system earns it every week. This stage turns the identity we built into daily authority on LinkedIn, Instagram and TikTok, connecting search, brand and performance the way your own systems connect them for clients. Our own audit of the account already confirmed it: the posts that hit hardest have a face in them, not a logo.

COMPETITIVE CONTEXT

AI and growth agencies are having a visibility moment - a name everyone claims to know, and a feed that goes quiet after the launch. The founders posting consistently on LinkedIn, with a real point of view, are the ones winning inbound, and Duray already has the following most founders are still trying to build. Consistency across LinkedIn, Instagram and TikTok is the differentiator now, not novelty.

AI and growth agencies are having a visibility moment - a name everyone claims to know, and a feed that goes quiet after the launch. The founders posting consistently on LinkedIn, with a real point of view, are the ones winning inbound, and Duray already has the following most founders are still trying to build. Consistency across LinkedIn, Instagram and TikTok is the differentiator now, not novelty.

"Social isn't the loud part of marketing anymore, it's the proof. A brand that shows up daily builds trust before the first call ever happens." - Five Six Studio

"Social isn't the loud part of marketing anymore, it's the proof. A brand that shows up daily builds trust before the first call ever happens." - Five Six Studio

[04] THE STAGES

THE APPROACH

STRATEGY

01

The Audit

We revisit your Master Plan V2, three pillars from our account audit: Education, Advertise and Impact, built around you and Fabio as personalities.

The Pillars

Content pillars, platform priorities and brand voice all come from one plan. LinkedIn, Instagram and TikTok, building on Duray's existing following.

The Direction

One creative lead sets the direction for every asset, so everything that follows stays on-brand and consistent.

PRODUCTION

02

Option A: London Shoot

Arabella and Lexie travel to London for a full or half-day shoot each cycle, then edit in-house to your chosen package.

Option B: Local Capture

Your videographer captures on the ground; our South Africa-based editor turns raw footage into finished, on-brand assets. No travel costs, no scheduling around our diary.

Flex Either Way

Start on either route and switch A to B (or back) at any quarterly review as your needs change.

POSTING

03

The Assets

Monthly static, story and reel assets, formatted per platform and made ready to run.

The Content Manager

A Dedicated Content Manager schedules, captions and posts everything, so your brand voice and posting cadence stay consistent.

The Report

Quarterly analytics, reviewed together, so we can flex the model up or down as Viaduct's needs change.

STRATEGY

01

The Audit

We revisit your Master Plan V2, three pillars from our account audit: Education, Advertise and Impact, built around you and Fabio as personalities.

The Pillars

Content pillars, platform priorities and brand voice all come from one plan. LinkedIn, Instagram and TikTok, building on Duray's existing following.

The Direction

One creative lead sets the direction for every asset, so everything that follows stays on-brand and consistent.

PRODUCTION

02

Option A: London Shoot

Arabella and Lexie travel to London for a full or half-day shoot each cycle, then edit in-house to your chosen package.

Option B: Local Capture

Your videographer captures on the ground; our South Africa-based editor turns raw footage into finished, on-brand assets. No travel costs, no scheduling around our diary.

Flex Either Way

Start on either route and switch A to B (or back) at any quarterly review as your needs change.

POSTING

03

The Assets

Monthly static, story and reel assets, formatted per platform and made ready to run.

The Content Manager

A Dedicated Content Manager schedules, captions and posts everything, so your brand voice and posting cadence stay consistent.

The Report

Quarterly analytics, reviewed together, so we can flex the model up or down as Viaduct's needs change.

[05] WHAT'S INCLUDED

YOUR PROJECT SCOPED

Our services below are suggested based on our call.

Social
Content Manager
Social
A dedicated content manager for your brand - one point of contact, consistent every month, who brings ideas to the table rather than waiting to be briefed.
Why you need it
If you want social completely handled - add this. The package defines what gets made. The Content Manager is who makes it happen.
Social
Social Media Management
Social
Custom designed posts, stories, and reels built from your content pillars, in your brand, with your assets. Consistent, creative, and scheduled - every month.
Why you need it
Social media is often the first place a potential client encounters your brand. Inconsistency here undermines everything built in earlier stages.
Photography
Content & Photography
Photography
Professional photography and video brought to life by our in-house team. From planning and pre-production through to editing and delivery in every format you need.
Why you need it
Stock photography makes every brand look like every other brand. Original content is one of the fastest ways to look and feel like the real thing.
3 services included · drag to explore

[06] TIMELINES

WHAT TO EXPECT

July 2026
Proposal Date
Week 0
Kick-Off Call
1-2 Days
The Master Plan V2
1 Day + Editing Time
Content Day + Editing
Week 2
Posting Begins
Week 4
Performance Review + Amends
Month 3
Quarterly Report
Timelines confirmed at kickoff. Weeks shown are estimates.
July 2026
Proposal Date
Week 0
Kick-Off Call
1-2 Days
The Master Plan V2
1 Day + Editing Time
Content Day + Editing
Week 2
Posting Begins
Week 4
Performance Review + Amends
Month 3
Quarterly Report
Timelines confirmed at kickoff. Weeks shown are estimates.

[07] THE INVESTMENT

WHAT THIS LOOKS LIKE

No hidden costs, no surprise invoices. Select everything you want.

Bespoke
Master Plan V2
You had a Master Plan built 3 months ago. This is the V2: we revisit it, check it's still fresh, and get everything back up to speed so you can pick the social retainer back up where it makes sense now, not where it did a quarter ago.
Strategy Document
£250
One-Off Investment
Shoot Day - choose one
Full Day ShootShoot Day
Planning, pre-production, shoot day execution, and raw file handover. A full day with our in-house photographer and videographer.
£650
Half Day ShootShoot Day
A focused half day shoot - ideal for ongoing content, lighter campaign work, or product photography.
£400
Monthly Recurring
Content ManagerMonthly
A dedicated content manager for your brand - one point of contact, consistent every month, who brings ideas to the table.
£360
/mo
ongoing
Social Plan - choose one
Social - BasicSocial Plan
Stay visible. 1 platform focus - consistent posting, captions, and scheduling to keep your brand showing up.
£495
/mo
Social - StandardSocial Plan
Build your audience across 2 platforms with a full content schedule, captions, and monthly reporting.
£895
/mo
Social - PlusSocial Plan
Own your space across 3 platforms - full content management, strategy, reporting, and creative direction.
£1,150
/mo
One-off total£250
Monthly total
£360 /mo
Payment options
Bespoke
Master Plan V2
You had a Master Plan built 3 months ago. This is the V2: we revisit it, check it's still fresh, and get everything back up to speed so you can pick the social retainer back up where it makes sense now, not where it did a quarter ago.
Strategy Document
£250
One-Off Investment
Shoot Day - choose one
Full Day Shoot
Shoot Day
£650
Half Day Shoot
Shoot Day
£400
Monthly Recurring
Content Manager
Monthly
£360/mo
ongoing
Social Plan - choose one
Social - Basic
Social Plan
£495/mo
Social - Standard
Social Plan
£895/mo
Social - Plus
Social Plan
£1,150/mo
One-off total£250
Monthly total
£360 /mo
Payment options

[08] THE REASON

Why Us

We already know this brand. We helped you design it. There's no onboarding, no re-briefing a new agency on tone, colour or story, we pick up exactly where the rebrand left off.

NEXT STEPS

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