Wild Tiger

Can Artwork, Brand System & Guidelines

Prepared For: Diogo Campos

FIRSTLY

Thanks for sending this through, Diogo. Everything that follows is built on your brief and the files in the folder. Take your time with it. When you're ready to talk, we're here.

[01] THE BRIEF

WHAT YOU TOLD US

Everything below has been put together specifically for you based on what you told us.

What We HEARD

Wild Tiger is an Indian spiced rum RTD landing in 250ml slim cans, with two SKUs out of the gate: Spiced Rum & Cola and Spiced Rum & Ginger. Your Indian partner built the creative direction in-house with AI, and it's got real energy - but it isn't something you can print, protect or scale. You need it pulled apart, redrawn properly and turned into a brand you actually own, with samples and buyer meetings only weeks away.

PROJECT SCOPE

Three parts, run back to back: standardise the logo, tiger-skin pattern, colour and type into one ownable system, rebuild both cans as clean vector artwork on the NOMOQ 250ml slim template, then document it all in brand guidelines your suppliers, buyers and partners can actually use. Full IP and copyright transfers to Wild Tiger Beverages UK on final payment.

[02] BEFORE WE START

WHAT WE'RE
NOT DOING (YET…)

Trade mark filing or clearance searches - we'll redraw the mark to be original and distinctive, but registering it is a job for an IP attorney.

X

Starting again from scratch - you've already locked decisions in and the direction works. We're refining it into something ownable, not replacing it.

X

Placing the print order - we'll supply print-ready NOMOQ files and handle any artwork queries from their prepress team, but ordering stays with you.

X

AI-generated artwork - every element is redrawn by hand in vector, so there's nothing in the final files you can't own outright.

X

[03] THE OPPORTUNITY

From an AI draft to a brand you own

THE OPPORTUNITY

A slim can gets about two seconds on shelf to earn a second look. Wild Tiger already has a strong idea - Indian spice, rum and a tiger with attitude. Tighten that into one consistent system and every future SKU, limited edition and bit of merch gets quicker and cheaper to make. Leave it as it is and you're walking into buyer meetings with artwork you can't legally protect or reliably reproduce.

COMPETITIVE CONTEXT

Indian rum is having a moment in the UK, with brands like Camikara and Amrut building premium credibility at the bottle end. There's room for an RTD that carries the same heritage with more swagger - but only if the brand looks as considered as the liquid.

Indian rum is having a moment in the UK, with brands like Camikara and Amrut building premium credibility at the bottle end. There's room for an RTD that carries the same heritage with more swagger - but only if the brand looks as considered as the liquid.

[04] THE STAGES

THE APPROACH

How we'll get you to samples

STANDARDISE THE ELEMENTS

01

Logo re-draw

We'll take the current AI mark apart and redraw it as an original, distinctive wordmark and tiger device - clean vector.

Tiger-skin pattern system

One master stripe pattern with set rules for density, scale and crop, so both SKUs - and every variant after them - feel like the same tiger.

Colour, type and graphics

A tidied palette with CMYK, RGB, HEX and Pantone values, a defined type system using your fonts, and one consistent set of icons, claims and badges.

CAN ARTWORK RE-BUILD

02

Deconstruct and redraw

Every element on both current cans - logo, backgrounds, type, icons, claims and legal copy - separated out and redrawn as clean vector artwork using the new system.

Reassemble on NOMOQ

Both SKUs rebuilt on the NOMOQ 250ml slim template to their artwork guidelines - bleed, safe zones, seam and colour setup all checked - so the files go straight to print.

Prepress support

We'll answer any artwork queries from NOMOQ's team and turn fixes round fast, so nothing holds up your samples.

BRAND GUIDELINES

03

The rulebook

Logo use, clear space, minimum sizes and what not to do; colour in CMYK, RGB, HEX and Pantone; typography; and the tiger-skin pattern and supporting graphics.

Can layout rules

A fixed can grid and hierarchy, so new SKUs and limited editions can be added later without reinventing the design every time.

In use and handover

Examples across cans, merch, business cards and social, delivered as a PDF alongside editable source files (AI, EPS, PDF), web formats (PNG, SVG) and a full transfer of IP and copyright.

STANDARDISE THE ELEMENTS

01

Logo re-draw

We'll take the current AI mark apart and redraw it as an original, distinctive wordmark and tiger device - clean vector.

Tiger-skin pattern system

One master stripe pattern with set rules for density, scale and crop, so both SKUs - and every variant after them - feel like the same tiger.

Colour, type and graphics

A tidied palette with CMYK, RGB, HEX and Pantone values, a defined type system using your fonts, and one consistent set of icons, claims and badges.

CAN ARTWORK RE-BUILD

02

Deconstruct and redraw

Every element on both current cans - logo, backgrounds, type, icons, claims and legal copy - separated out and redrawn as clean vector artwork using the new system.

Reassemble on NOMOQ

Both SKUs rebuilt on the NOMOQ 250ml slim template to their artwork guidelines - bleed, safe zones, seam and colour setup all checked - so the files go straight to print.

Prepress support

We'll answer any artwork queries from NOMOQ's team and turn fixes round fast, so nothing holds up your samples.

BRAND GUIDELINES

03

The rulebook

Logo use, clear space, minimum sizes and what not to do; colour in CMYK, RGB, HEX and Pantone; typography; and the tiger-skin pattern and supporting graphics.

Can layout rules

A fixed can grid and hierarchy, so new SKUs and limited editions can be added later without reinventing the design every time.

In use and handover

Examples across cans, merch, business cards and social, delivered as a PDF alongside editable source files (AI, EPS, PDF), web formats (PNG, SVG) and a full transfer of IP and copyright.

[05] WHAT'S INCLUDED

YOUR PROJECT SCOPED

Our services below are suggested based on our call.

Brand
Visual Identity Full System
Brand
Everything in Essentials, plus secondary marks, graphic assets, full brand architecture, collateral mockups, and polished guidelines.
Why you need it
Tier 2 gives you everything to scale - a complete visual system your future developers, agencies, and team members can use independently.
Brand
Applied Brand
Brand
Your brand identity applied to everything your clients actually see - pitch decks, email signatures, invoice templates, and HTML email.
Why you need it
A strong visual identity loses its power the moment someone receives a generic Word document. Applied Brand ensures the impression holds all the way through.
Brand
Inkonography
Brand
Custom hand-drawn illustrations, icons, and brand marks. Human by design - impossible to replicate by AI or template.
Why you need it
In a world of AI-generated imagery, hand-drawn work is a genuine signal of craft and humanity. It cannot be prompted into existence. It cannot be copied.
Brand
Brand Animation
Brand
Animated logo and brand mark plus animated brand backgrounds - used in video intros, email signatures, and digital signage.
Why you need it
If your brand appears in video content, presentations, or digital displays - animation adds professionalism that static assets simply can't achieve.
4 services included · drag to explore

[06] TIMELINES

WHAT TO EXPECT

July 2026
Proposal Date
Week 1
Kickoff + Audit
Week 1-2
Logo + Pattern
Week 2
Colour + Type
Week 3
Can Artwork
End of Week 3
Brand Guidelines
Week 4-5
Print-ready files
Week 5
Handover + IP
Timelines confirmed at kickoff. Weeks shown are estimates.
July 2026
Proposal Date
Week 1
Kickoff + Audit
Week 1-2
Logo + Pattern
Week 2
Colour + Type
Week 3
Can Artwork
End of Week 3
Brand Guidelines
Week 4-5
Print-ready files
Week 5
Handover + IP
Timelines confirmed at kickoff. Weeks shown are estimates.

[07] THE INVESTMENT

WHAT THIS LOOKS LIKE

No hidden costs, no surprise invoices. Select everything you want.

Bespoke
Wild Tiger - Brand System & Can Artwork
Two rounds of revisions on each part.
Two rounds of revisions on each part. Extra SKUs and limited editions quoted per can once the system is in place
£1,950
One-Off Investment
Applied BrandBrand
Your brand identity applied to everything your clients actually see - pitch decks, email signatures, invoice templates, and HTML email.
£880
InkonographyBrand
Custom hand-drawn illustrations, icons, and brand marks. Human by design - impossible to replicate by AI or template.
£250
Brand AnimationBrand
Animated logo and brand mark plus animated brand backgrounds - used in video intros, email signatures, and digital signage.
£300
Identity Tier - choose one
Visual Identity - Full SystemIdentity Tier
Everything in Essentials, plus secondary marks, graphic assets, full brand architecture, collateral mockups, and polished guidelines.
£3,200
One-off total£3,380
Payment options
Bespoke
Wild Tiger - Brand System & Can Artwork
Two rounds of revisions on each part.
Two rounds of revisions on each part. Extra SKUs and limited editions quoted per can once the system is in place
£1,950
One-Off Investment
Applied Brand
Brand
£880
Inkonography
Brand
£250
Brand Animation
Brand
£300
Identity Tier - choose one
Visual Identity - Full System
Identity Tier
£3,200
One-off total£3,380
Payment options

[08] THE REASON

Why Us

We're a small studio that thinks like a big agency - the people you speak to are the people drawing your tiger. Our illustration work is drawn by hand, never generated, which is exactly what an ownable mark needs. And we build brands to be handed over: you walk away with the source files, the rules and the rights. When a launch date is looming, we move fast.

NEXT STEPS

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YOU ARE

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