Within a year, they'd become the most active estate agent in town. We've been there for every post of it.

Estate agent social media has a bit of a reputation. A slideshow of kitchens, a "just listed" graphic, a stock photo of some keys. Scroll, scroll, forgotten.

Tranmer White didn't want to be forgotten. They wanted to be the agent people in Ilkley actually recognised on their feed, and the first name that came to mind when it was time to sell.

THE PROBLEM WITH PROPERTY CONTENT

Ilkley is a town where everybody knows everybody. Word of mouth matters more than any billboard, and people choose an agent they feel like they already know. So the job wasn't just to show houses. It was to make people feel like Tranmer White were part of the town.

WHAT WE DID

We took on their social as a long-term retainer and treated it like a local brand, not a property feed. The listings still get their moment, but so do the people behind them, the town itself, and the little bits of personality that make someone pick up the phone.

The tone was playful but grown up. Fun enough to stop the scroll, never so jokey that you'd question who's selling your house.

THE RESULTS

• Most active agent in Ilkley within a year

• 219 properties listed

• Instagram growth of 107.5% in eight months, averaging over 13% a month, when healthy growth usually sits at 2-5%

• A 5.0 Google rating

WHY WE'RE PROUD

This one's a long game, and that's exactly why we love it. There was no viral moment, no overnight spike. Just consistent, well-thought-out content, week after week, building trust with the people who matter most: the neighbours who'll one day be selling up.

That's what social media looks like when it's done properly. And in a town like Ilkley, it's what makes you number one.

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