No name on the door, no website, no followers. Just a personal training studio and a very clear idea of how it should feel.

Most brands come to us with something to work with. An old logo, a tired website, an Instagram account that's gone a bit quiet. Zone Studio came to us with nothing. Which, honestly, is our favourite kind of brief.

THE BRIEF

Ashleigh was opening a personal training studio and needed the lot: a brand, a website and a way to get people through the door. It needed to feel energetic without shouting, and personal without feeling small. A studio people would want to be seen training at.

WHERE THE IDEA CAME FROM

The wordmark started in two very different places. The first was the Seven Sisters chalk cliffs: water, motion, that sense of something constantly moving. The second was the bubble lettering that's been all over everyone's feeds, which Ashleigh had already spotted and loved.

Put the two together and you get something soft, fluid and bold at the same time. It moves the way the studio does.

WHAT WE BUILT

Once the brand was set, we carried it through everything. We designed and built the website, created the look of the studio itself, and wrote an Instagram strategy to launch Zone from a standing start. Then we kept going, with ongoing content and growth support month after month.

THE NUMBERS

For context, healthy Instagram growth sits around 2-5% a month. Here's where Zone is now:

• 3,342 followers, having started at zero

• 205% growth in the last quarter alone

• A website in the top 22% for fitness site conversion

• A lower bounce rate than 92% of fitness and training sites worldwide

In other words, people find Zone, they stay and they book.

WHY WE'RE PROUD

Numbers are nice. But the bit we love is walking past a brand that didn't exist and seeing it look like it's always been there. Zone has the confidence of a studio that's been around for years, and it got there because Ashleigh trusted us to build it properly from day one.

"Five Six Studio has been incredible from start to finish. Offering professional advice and using their creative talents to bring my visions to life for my new personal training business. Arabella's attention to detail, aesthetic and ability to communicate have been outstanding and I cannot recommend Arabella and her business enough." - Ashleigh Langstreth, Zone Studio

Starting from zero? We've done it before.