Harrogate PT

From organic growth to structured retention and consistent bookings.

Harrogate PT is committed to making fitness feel personal. The data shows that's exactly what's happening.

Harrogate PT

From organic growth to structured retention and consistent bookings.

Harrogate PT is committed to making fitness feel personal. The data shows that's exactly what's happening.

Craft

Fitness + Wellness

Solo Founders

Standout: The Platform

Budget: £

Harrogate PT Secondary Logo

80%

Increase in client retention within the first quarter post-launch.

THE BRIEF

Lisa Molloy runs a PT and Pilates practice built around one idea: fitness should fit the person. While the practice thrived on organic growth, the legacy digital experience had failed to keep pace with the premium service offered.

identity

elements

Logo Design.

(01)

Logo Design.

(01)

Brand Colour Palette & Typography System.

(02)

Brand Colour Palette & Typography System.

(02)

Website Development.

(03)

Website Development.

(03)

Harrogate PT Fonts
Bullion House Colour Scheme

WHAT WE DID

We transformed Harrogate PT from an organically-grown practice into a structured, digital-first brand. Our focus was on removing the friction from the client journey, replacing an outdated booking process with a high-performance custom platform. By aligning a minimalist, premium visual identity with a seamless UX strategy, we successfully drove an 80% growth in returning customer sessions within three months of launch.

117

117

Confirmed Bookings Since January 2026

Confirmed Bookings Since January 2026

80%

80%

Returning Customer Growth in 3 Months

Returning Customer Growth in 3 Months

2m 26s

2m 26s

Average Time Spent On Site

Average Time Spent On Site

studio

feedback

"Lexie and Bella really took the time to listen and understand what I needed for my website. They looked into options that would work for my clients and came up with a beautiful site which I love. Thank you so much".

Lisa Molloy

Founder
Harrogate PT by Lisa brand identity designed by Five Six Studio. White monogram and wordmark on a dusty blue background.