Zone Studio

THE GOAL: BUILDING A PREMIUM FITNESS COMMUNITY FOR WOMEN, FROM THE GROUND UP.

The brand, the website and the social strategy - all built from scratch. All performing.

Zone Studio

THE GOAL: BUILDING A PREMIUM FITNESS COMMUNITY FOR WOMEN, FROM THE GROUND UP.

The brand, the website and the social strategy - all built from scratch. All performing.

Growth

Health + Wellbeing

Female Led Brands

Standout: The Face

Budget: ££

Bullion House Logo Gif

1,097

Followers in 6 months - rapid early traction from a standing start.

THE BRIEF

The challenge was to engineer a brand identity with the scalability to grow from a mobile operation into a multi-location boutique gym concept.

identity

elements

Logo design & Brand Guidelines.

(01)

Logo design & Brand Guidelines.

(01)

Domain & Platform Setup Backend Setup.

(02)

Domain & Platform Setup Backend Setup.

(02)

Landing Page Build.

(03)

Landing Page Build.

(03)

Copywriting & Image Sourcing.

(04)

Copywriting & Image Sourcing.

(04)

Social Content Creation & Editing.

(05)

Social Content Creation & Editing.

(05)

Zone Studio Colour Scheme
Zone Studio Fonts
Zone Studio Services Fonts

WHAT WE DID

We architected the complete visual and digital identity for Zone Studio, transitioning a mobile PT business into a high-end gym concept. From a minimalist, sand-toned visual system to a high-conversion landing page, every element was designed to move away from the 'disposable' fitness aesthetic and toward a premium community brand. By aligning strategic social content with a professional backend setup, we secured rapid early traction, building a dedicated following of over 1,000 women within the first six months.

88%

88%

Website Conversion Rate In The First 10 Weeks

Website Conversion Rate In The First 10 Weeks

19.53%

19.53%

Monthly Growth Rate (Nearly 5x The Industry Benchmark)

Monthly Growth Rate (Nearly 5x The Industry Benchmark)

2m 50s

2m 50s

Time Spent On Site

Time Spent On Site

studio

feedback

“Five Six Studio has been incredible from start to finish. Offering professional advice and using their creative talents to bring my visions to life for my new personal training business. Arabella's attention to detail, aesthetic and ability to communicate have been outstanding and I cannot recommend Arabella and her business enough.”

Ashleigh Langstreth

Founder, Zone Studio
Zone brand identity designed by Five Six Studio. White wordmark set over a black and white photograph of a woman performing a barbell squat.