Craft
Health + Wellbeing
Solo Founders
Standout: The Platform
Budget: £
AI ✗
From automated to authentic. We transitioned the brand from an AI-generated placeholder to a professionally crafted, ownable identity.
THE BRIEF
A sole practitioner built on referrals needed a brand that reflected the quality of her work before a parent even picked up the phone. The work was excellent. The reputation was strong. But when parents Googled her, the brand didn't reflect either. She had a website and a logo - they just weren't doing the job. She needed a professional identity that could back her up.
identity
elements
WHAT WE DID
We took an automated, AI-generated concept and refined it into a professional brand system capable of supporting a growing private practice. Our work focused on building a high-performance Squarespace platform with a custom consultation flow and bespoke navigation. To elevate the visual storytelling, we developed a hand-drawn iconography system - 'Inkonography' - ensuring every digital touchpoint mirrored the warmth and expertise of the practitioner.
studio
feedback
Huge thanks to Arabella and Lex at Five Six Studio. They worked their magic on my website - efficient, quick turnaround and totally understood my vision! They listened carefully, were really supportive and kept me updated with regular calls and check-ins. I'd absolutely recommend them.
Claire Lowis
Owner
